The Marketing Manager works directly with the marketing director and is responsible for managing the execution of product launches, go-to-market plans and all other brand marketing activations. This role requires a creative and strategic thinker who can leverage cultural insights, trends and knowledge of the skate and streetwear market to successfully execute the HUF brand marketing plan.

Essential Duties and Responsibilities: (Other duties may be assigned on an as needed basis.)

• Partner with the marketing director to develop and execute product release campaigns that build hype, maximize brand exposure, and drive sales growth.

• Ensure brand DNA and messaging is consistent across the various brand channels and aligned with external partners.

• Serve as the brand communication liaison for reps, international distributors, creative agencies and other external partners. Facilitate any retail marketing needs or requests.

• Manage the production of photo shoots, executing on creative direction, asset deliverables, deadlines and budget.

• Distribute relevant brand assets to distro list for each product release.

• Partner with the eCommerce team to facilitate requests and creative needs.

• Lead product seeding initiatives and facilitate any PR needs.

• Manage endemic media relationships and develop plans to maximize the brand’s visibility in those channels.

• Manage the execution of branded events and other activations for the brand.

• Explore, evaluate, and recommend new brand partnerships and sponsorship opportunities.

• Maintain a strong and current understanding of market trends and make recommendations on how to innovate brand communications and activation.

Qualifications:

• 5-7+ years of related marketing management experience.

• Must be detail-oriented, timeline driven and calendar focused.

• Must have a strong skate and streetwear industry network.

• Strong understanding of retail, wholesale and ecommerce apparel business.

• Excellent proactive communication skills – anticipate challenges and plan solutions.

• Proven track record in leading and working effectively with cross functional teams.

• Proven working experience in brand marketing and public relations.

• Proven track record developing and executing successful brand campaigns at the local, regional and global level.

• Photo shoot and event planning and production experience.

• Excellent budget management skills required.

• Must be able to find creative solutions to solve problems including the willingness to learn new techniques/methods as necessary.

• Proficient in Microsoft Word, PowerPoint, KeyNote, Excel, and Adobe and project management platforms such as Asana.

Benefits:

• Medical

• Dental

• Vision

• EAP – Employee Assistance Program

• Paid Life and AD&D Insurance

• Retirement Plan – 401(K)

• Educational Assistance Program

• Employee Discount

• Vacation + holiday pay

HUF provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.