In 2010, we started making sun care products to protect ourselves, our families and our friends from the damaging rays of the sun. Since then, we’ve grown and expanded into hair care and lip care products, and even launched Baby Bum, our rad new plant-based baby skin care line. Along the way, we’ve been building an amazing like-minded global community of friends that encourage us and help us be better. Today, we are looking for a few more talented and passionate people to join our crew – not for the money or the amazing location to live and work, but for the opportunity to change the world a little with us.

The Lip Care Marketing Manager will execute key strategies and tactics that drive awareness of and build credibility/buzz around the brand and support sales and profit goals. They will partner closely with our Sales team on best-in-class retail partnerships and programs; fuel consumer engagement through events and community-focused activations throughout the year; help launch category and market-disrupting brand campaigns through paid media and grassroots/guerilla-style tactics and perform research and analysis to guide future brand development.

• Brand Execution: Act with urgency, scrappiness and unwavering commitment/tenacity to drive momentum for and around the brand. Bring a roll-up-your-sleeves attitude each day and be a positive source of energy for the Brand – driving to action and results. Support Marketing leadership on all things Lip Care, enrolling cross-functional partners to execute meaningful programs and product launches that drive high growth for the brand.
• Cross-functional leadership: Collaborate with sales, ops, finance and development teams to ensure execution of key programs and deliverables and consistency with brand strategic guidelines.
• Customer/Shopper Marketing: 1) Support planning and execution of customer marketing programming for key retailers. 2) Manage promotion and coupon programs. 3) Help develop and execute sales/trade materials including mock ups, sell sheets and samples.
• Innovation: Partner with Product Development team on identifying portfolio gaps and high-growth pipeline ideation opportunities and the validation and execution of projects.
• Influencer Marketing & Outreach: Partner with fellow Marketing Manager and Social Media coordinator in coordination of ongoing Influencer outreach/engagement to promote, engage and amplify our core community.
• Events Marketing: Guide coordination of brand events including in-store, PR and grassroots/consumer-driven events; also provide support to Events team for tradeshows. Responsible for amplifying content captured at events to drive broader awareness and buzz around the brand.
• Analytics: Support Marketing leadership with ongoing analysis and presentation of business performance assessments. Help analyze brand volume distribution/pricing trends on a local market and national level. Also provide ongoing competitive analysis (to keep a pulse on the competitive landscape).
• Consumer Insights: Gather consumer insights through quantitative and qualitative data sources, using both formal and informal, scrappy approaches. Translate data into actionable insights that optimize marketing.
• Brand Advocate: Act as a champion for the brand, regularly presenting brand positioning, programming and performance success stories across internal and external audiences.

Other specific duties, as reasonably requested.