As a key partner across regions, functions, and channels, the Marketing Manager ensures the successful creation and execution of Serengeti’s Marketing and Go-To-Market strategy, driving the growth of the brand in Europe and North America. The position will be responsible for increasing Serengeti’s global brand awareness, delivery of marketing tools to all regions, engagement through high-impact storytelling, activations, and partnerships. The Serengeti Marketing Manager works directly with the President, Creative Director, and their global colleagues in Product, Sales, and Digital to create strong consumer connections and bring Serengeti’s message to the world.

The ideal candidate is highly organized, an experienced project/calendar manager, has created comprehensive Go-To-Market plans, is a skilled copywriter, and has a passion and understanding of premium highly-crafted products.

Responsibilities:

• Work with the President and Marketing Coordinator on the short/mid/long-term Marketing strategies, managing the creation and execution of Serengeti’s global Marketing plans. Ensure Marketing strategy brings new customers to the brand while keeping our core base energized and engaged.
• Create and deliver comprehensive Go-To-Market plans each season.
• Ensure brand vision and long-term and annual Marketing strategies are communicated and understood across functions and regions.
• Manage central Marketing budget, timelines and annual marketing calendar. Responsible for staying on budget and delivering projects on time.
• Manage the PR & Communications strategy including but not limited to product launches, agency & calendar management, influencer product seeding and management, and regular results analysis and communication.
• Support Creative Director to ensure best-in-class creative that communicates the vision of the brand and supports business goals.
• Lead the brand’s content creation efforts with a focus on creating strong consumer connections and clear differentiation of the brand in the market.
• Work with Digital team on managing the content calendar and delivering assets to grow our DTC business.
• Work collaboratively with the Sales, Creative, Product, Digital, and International stakeholders to establish and own the global GTM and trade marketing plan and timelines.
• Work with regional GTM stakeholders on strategy and execution of tradeshows.
• Collaborate with the VP of Digital to build cohesive content and engagement strategies, working with the creative team to bring these strategies to life and grow our ecommerce business.
• Train the Sales departments, distributors, and other stake holders on the brand, new products and marketing stories.
• Monitor ROI on all marketing initiatives and help pivot strategy where necessary.
• Perform market and competitive analysis as well as analysis of sales and distribution results to identify trends and opportunities that can help us achieve our business goals.
• Lead trend forecasting and market research to ensure Serengeti is a market leader in premium eyewear.
• Ensure consistent brand messaging across all platforms and regions.
• Identify collaboration opportunities (brand or product specific).

Qualifications:

· 5+ years experience in the men’s fashion, eyewear or related industries.

· A strong leader, with experience leading entrepreneurial teams, with a collaborative spirit that can inspire others to take action.

· Ability to deliver – acts with a sense of urgency and decisiveness to move projects forward.

· A passion for innovation and creating “what’s next”.

· Great interpersonal communication and presentation skills.

· Experience working with international and cross-functional teams.

· Solution-minded with excellent problem-solving and analytical skills.

· Resourceful and proactive.

· Positive mindset, go-beyond attitude, and highly collaborative work style.

· Proficient in all Microsoft programs.

· Experience with Adobe programs.

· BA degree or equivalent experience.

· Travel: Up to 25

Bollé Brands consists of two functions – global headquarters for SPY+ Optic, a world leader in premium eyewear, goggles and snow helmets, and North American sales and operations for our portfolio of brands – SPY+, Serengeti, Bollé and Bollé Safety.

Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of safety eyewear, snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy.