The Marketing Manager (MM) will report to the Director of Marketing (MD) and lead the
implementation of Yeti’s marketing strategy. Managing a team of Marketing Specialists, the
MM will oversee Yeti’s pro/ambassador, PR, paid media/advertising, sponsorships & outreach,
social media, newsletters, and events/trade shows programs. This role will also work closely
with the Marketing Systems & Technology manager. The ideal candidate is a marketer with 5+
years’ experience working across various marketing channels/programs with a minimum of 3
years management experience.

Essential Job Functions:
- Marketing Plans & Content Calendar –
o With direction from MD, develop and maintain the marketing content calendar
across all channels.
o Develop and track monthly and weekly plans based on input from team.
o Lead weekly marketing team meeting to review marketing calendar and ensure
the team is on track to execute the plan.
- Market & Product Positioning –
o In collaboration with MD, ensure the market and product positioning is
accurately represented across all marketing efforts. Coaching specialists as
needed to ensure marketing programs represent these objectives.
- Brand Tone & Voice –
o Develop deep understanding of Yeti’s brand tone and voice.
o Ensure all copy is in line with Yeti’s brand tone and voice across all efforts.
o Educate Marketing Specialists so they develop an understanding of Yeti’s tone
and voice.
- Copywriting –
o Oversee, edit and write marketing copy including social, web, newsletter, and
product copy.
- Public relations –
o Maintaining strong relationships with press and key media contacts.
o Organizing product launch events.
o Develop and execute bike and apparel product seeing plan.
o Maintain internal press contact list and track press hits.
o Manage PR bike fleet and ensure all bikes are accounted for.
o Coordinate interviews with appropriate internal person(s) as needed.
o Write press releases.
- Paid Media –
o Develop paid media plans, print and digital, in alignment with product and brand
initiatives.
o Work with marketing specialist to execute paid media plans once approved by
MD.
o Leverage creative agency to develop media assets.
- Tradeshows –
o Define annual tradeshow plan and, once approved by MD, work with marketing
specialist and creative agency to develop booth spaces and layouts.
o Attend tradeshow as booth lead.
o Be active and present at industry trade shows, races, and other industry events.
- Content, Photo & Video –
o Coordinate photo and video shoots, working with marketing specialist and
creative team to execute.
- Yeti Tribe Event Planning –
o Lead overall planning and act as main point of contact for Colorado Tribe event.
This includes all event planning, permitting, marketing and event execution.
o Work with external guide company to plan and execute Yeti International Tribe
events.
- Yeti Marketing Program Management –
o Work with MD to define Yeti’s pro/ambassador, sponsorship & events, social
media and newsletter program strategies.
o Manage team of marketing specialists responsible for the execution of these
programs.