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Marketing Director - Digital Media

The Nielsen Company

San Juan Capistrano, NY, 92675

Closed - No longer accepting applications

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The Marketing Director - Digital Media will: 1.Assist with the sales & marketing planning and execution for all sports group products, with emphasis on digital media 2.Manage digital media relationships for all Sports Group brands, including site maintenance, ad fulfillment, feature functionality and deployment 3.Manage digital media performance tracking and analysis in support of sports group sales teams 4.Assist managing audience development planning and execution for all sports group markets, with emphasis on database marketing for tradeshow attendance recruitment and retention

Requirements:
• Experience managing multiple resources (agencies and internal support teams) • Web and database savvy, yet this is not a technology position •3-7 years total marketing experience with agency or client •Experience managing customer data files for direct mail & email using Goldmine or other SFA/CRM system •Minimum 2 years project management for website implementation, email marketing, online advertising and media buy & other digital media with solid understanding and experience with web publishing processes and best practices. Understanding of Interwoven Team Site or other common CMS a plus
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