Performance Marketing Intern

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Posted Date

03-22-2023

Job ID

27056

Job Function

Internship

REI City

Seattle

REI State

Washington

REI Location

Seattle HQ

Remote Eligible

No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.REI is looking for a Performance Marketing Intern to contribute to REI’s success by working as part of the Growth Marketing team and actively participating in day-to-day functions of the Marketing department. Throughout the course of your internship experience, you will own and drive a challenging and relevant project to solve real-time business challenges. Under the supervision of the Senior Program Manager and guidance of channel Program Managers, and as a key member of the Marketing department, you will gain insights into the key functions of your team as it relates to REI’s broader strategy and vision.This role contributes to REI’s success by helping to drive qualified traffic at a solid return on ad spend (ROAS) through supporting and optimizing REI’s paid search and shopping, affiliate and influencer, and social selling programs with a transactional intent. This role will offer exposure and projects across these channels, providing an opportunity to drive business impact, while aligning to better support the Co-op’s goals. As an intern, this role will have definitive projects with a deadline.

We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.Duration10 - 12 weeks (mid-June to early September)

REI Introduction and Exposure To:

Challenging and relevant project assignments
Functions of performance marketing programs including paid search, affiliates, and social selling
REI retail stores and market competition
Leadership team members
Cross-divisional intern activities
Mentorship

Bring your passion and expertise

Job Functions Include

Assist with benchmark data reporting across social platforms
Creation of partnership communications around promotions and marketing priorities
Assist with affiliate and influencer partner recruitment
Assist with expansion and maintenance of paid search support for gear & apparel brands and categories
Assist with updating keyword URLs across core Gear and Apparel to support business initiatives
Light keyword, search query analysis, benchmarking, and reporting
Customer innovation support and expansion
Assist in testing new ad units for transactional purposes

Qualifications And Expectations

Pursuing an undergraduate degree in marketing, communications or related disciplines (or have equivalent work experience).
Strong written and verbal communication skills.
Strong organizational skills
Must be a passionate and eloquent advocate for the REI brand.
Basic understanding of paid search, partnership marketing, social platforms, planning, industry trends and measurement.
Basic knowledge of Microsoft Office Suite; Excel, PowerPoint, Outlook, Word, etc.
Demonstrate the ability to take on tasks of increasing complexity, or multiple tasks concurrently.
Knowledge of paid search analysis, reporting, and optimization within Google and Microsoft/Bing properties and ad units.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.As required by applicable Pay Transparency laws, REI provides the compensation for roles that may be hired in locations under these requirements. The pay for this role is: $24.00 per hour.

Why you’ll love it here:

Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors.

Oh yeah, did we mention perks? At REI, we understand that benefits matter – we offer a competitive benefit package for all employees which includes:

A workplace built on respect, integrity, and balance
Generous gear and merchandise discount
Professional growth and development opportunities

REI is proud to be an Equal Opportunity Employer.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range

$8.50 - $100.00 per hour

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