It all started back in 2007 with two young, talented kids who couldn’t afford a decent bike. Their desire to progress -and have fun doing it- inspired our founder Markus Flossmann to find a way to give riders of all ages access to proper mountain bikes. That simple mission sparked the revolution that is YT Industries.

Today, with over 100 employees around the world, YT remains committed to delivering on our original mission - to overcome age, challenge conventions, and uncage the potential of all riders.

We’re looking for a PR Specialist – North America to join our team in San Clemente, Ca.

Your mission
• You are the first person of contact for all media inquiries in North America
• Together with the NA Marketing Manager and Global PR Manager, you co-develop and lead the global PR strategy within North America for YT products and initiatives.
• By integrating the YT corporate strategy into a NA PR strategy, you co-create and communicate the voice of YT to the NA market.
• You consistently enhance brand and product awareness within online and offline media.
• You build and maintain relationships with focus on cycling/MTB outlets and influencers as well as with publications and editors.
• In collaboration with the YT NA Marketing Manager and the global copy writing lead, you write press releases, speeches, and other PR copy.
• Marketing communication and event support, including hosting and managing media, influencers, and other VIPs on site, are also part of your tasks.
• You co-create and execute best-in-class media events and premier experiences for product launches and other initiatives.
• You identify or create opportunities for product placement in all media forms.
• You manage and execute product seeding to NA press, influencers and athletes.
• You manage the YT bike fleet, including loaner bikes for Press, Athletes, Ambassadors, and Influencers.

What you'll bring
• A degree in Marketing and/or Communication or similar education
• At least 3 years of industry or publishing experience
• In-depth knowledge of everything related to MTB, MTB specific components, technology, new developments, and trends
• Deep understanding of the YT brand philosophy and the way of “living uncaged” is absolutely crucial
• Understanding of competitor landscape
• Strong analytical and organizational skills
• Ability to analyze market data and conducting consumer and media research
• Outstanding communication and project management skills
• Strong relationship management and networking skills
• Willingness and ability to travel domestically and internationally.
• Technical/Mechanical skills are a plus
• Keep cool and communicate confidently, precisely and appropriately, even in challenging and critical situations

What We Offer

• Great office environment and highly motivated colleagues
• Flat organizational structure and individual development possibilities
• Discount on YT bikes, service & repairs, apparel, and accessories

Please submit your resume and an intro letter through Malakye.