Simms Fishing Products is a leader in the fishing industry – driven to create growth and vitality in the community. We build trustworthy and angler-driven products. Our employees communicate openly, keep their commitments and inspire trust. We build for the long haul with products that last and a brand that endures. Our employees are our most important catch.


To be a great fit at Simms, you must embrace the fishing culture and follow our practice to work like we fish – with purpose, passion & curiosity. Be prepared to share your latest fishing adventures.

Product Line Manager, Apparel

The PLM position is an apparel business and process management role dedicated to consistently bringing consumers compelling, distinctive product offerings that simultaneously deliver the company strong financial results. The PLM inspires, develops, and manages the execution of seasonal and long-term product line initiatives that move the brand and business forward. Seasonally, the PLM is responsible for developing comprehensive line assortment plans, product concept ideas and stories that support these initiatives. The PLM continually assesses the relevance and viability of past and current product offerings to determine future improvement, differentiation, and competitive advantage opportunities. The PLM conducts rigorous analysis, utilizing data-driven and consumer-driven business tools, and solicits cross-channel feedback to inform line plan decisions and manage business risk/rewards. The PLM proactively manages day-to-day product operations from concept through go-to-market/pre-production and maintains internal line planning tools and data management systems to ensure milestone dates are met.

To be effective in this role, the PLM will partner with Sr. Management, Product Team, Marketing, Sales, Finance, and Operations on all long-range and seasonal line planning initiatives and reflect those in the internal line planning tools and data management systems. Further, the PLM will work closely with the Development Team to support the successful execution of the product development calendar, materials management goals, and milestone review meetings.

The PLM brings a passion for the product creation process, a positive team player attitude, and enthusiasm for the consumer to add undeniable value to the brand-shaping lines from Simms. The PLM is a problem solver and finds workable, positive solutions to the challenges faced in driving these key product lines forward in a rapidly changing marketplace and quickly growing organization.

Key Focus Areas:
• BUSINESS ANALYSIS, CONSUMER, MARKET, TREND INSIGHTS
• PRODUCT INITIATIVE DEVELOPMENT, LINE PLANNING, SKU RATIONALIZATION
• PRODUCT IDEATION, DIFFERENTIATION & BRIEFING
• LINE MERCHANDISING & FINAL ASSORTMENT SELECTION
• PRODUCT LINE/DATA MANAGEMENT
• PRICING, FORECASTING
• GTM, DTC, SALES SUPPORT