Product Line Manager - Athletic & Team Socks
adidas Accessories at agron, Inc.
Los Angeles, CA, 90064
Closed - No longer accepting applications
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Agron Product Line Manager for adidas Athletic & Team Socks Overview:
Agron, Inc. is the exclusive US license for adidas Accessories. Our products include bags, backpacks, hats, socks, and underwear. Product Marketing establishes the marketing and business strategy to achieve a product line that delivers target net sales, net margin, and SKU productivity goals. They help establish short and long-term goals and strategy for the category to ensure brand vision and category objectives are met. Product Marketing manages the product lifecycle from creation to launch.
This position reports into the Category Manager, Athletic & Team Socks, with a dotted line into the Senior Director, Brands. The position is based at our office in Los Angeles, California; relocation is not included.
Background on the position: Product Manager for adidas Athletic & Team Socks
The purpose of this position is to assist in the creation of brand-inspired, consumer-right athletic and team socks, based on the strategy and goals set by the Category Manager. The key accountabilities of the position are to see through the product line deliverables working together with the designer, developer, marketing and sales team members. The nature of the work is focused on consumer insights, assortment planning, data analysis and product management activities.
Position Details:
• Responsible for assisting the creation of integrated, profitable, and relevant product assortments and expressing the category vision in the market place.
• Analyzes and helps guide market needs based on consumers, customers, competition, and channels to assort relevant seasonal product line plans.
• Owns PTC work, catalog copy, margin sheet accuracy, responsible for building Biz Object reports and other data sheets to analyze business.
• Assists in developing the necessary consumer research and market research to guide decisions.
• Participates in functional discussions and initiatives across departments; notes details, changes and follow up steps plus maintains accurate data base.
• Builds support tools to ensure product initiatives and product details are effectively communicated to the Sales force and other relevant groups.
• Prepares for meetings, sets showroom direction.
• Provides regular updates of marketplace realities (product and merchandising needs, consumer trend, and competition landscape).
• Communicates trends and makes recommendations for relevant social media outlets, trend blogs and events.
• Will travel to focus groups, accounts and adidas HQ; expect minimum of four to six trips per year
Agron, Inc. is the exclusive US license for adidas Accessories. Our products include bags, backpacks, hats, socks, and underwear. Product Marketing establishes the marketing and business strategy to achieve a product line that delivers target net sales, net margin, and SKU productivity goals. They help establish short and long-term goals and strategy for the category to ensure brand vision and category objectives are met. Product Marketing manages the product lifecycle from creation to launch.
This position reports into the Category Manager, Athletic & Team Socks, with a dotted line into the Senior Director, Brands. The position is based at our office in Los Angeles, California; relocation is not included.
Background on the position: Product Manager for adidas Athletic & Team Socks
The purpose of this position is to assist in the creation of brand-inspired, consumer-right athletic and team socks, based on the strategy and goals set by the Category Manager. The key accountabilities of the position are to see through the product line deliverables working together with the designer, developer, marketing and sales team members. The nature of the work is focused on consumer insights, assortment planning, data analysis and product management activities.
Position Details:
• Responsible for assisting the creation of integrated, profitable, and relevant product assortments and expressing the category vision in the market place.
• Analyzes and helps guide market needs based on consumers, customers, competition, and channels to assort relevant seasonal product line plans.
• Owns PTC work, catalog copy, margin sheet accuracy, responsible for building Biz Object reports and other data sheets to analyze business.
• Assists in developing the necessary consumer research and market research to guide decisions.
• Participates in functional discussions and initiatives across departments; notes details, changes and follow up steps plus maintains accurate data base.
• Builds support tools to ensure product initiatives and product details are effectively communicated to the Sales force and other relevant groups.
• Prepares for meetings, sets showroom direction.
• Provides regular updates of marketplace realities (product and merchandising needs, consumer trend, and competition landscape).
• Communicates trends and makes recommendations for relevant social media outlets, trend blogs and events.
• Will travel to focus groups, accounts and adidas HQ; expect minimum of four to six trips per year