As the Product Marketing Manager at 100%, you will be the specialist on every technical aspect of our high-performance eyewear, goggles, gloves, and gear. Your role is to bridge the gap between product development, sales, marketing, and the end-user, ensuring that racers, enthusiasts, retailers, distributors, press, and consumers understand the performance, innovation, and competitive advantage of our products.

You will be responsible for creating compelling technical content, executing go-to-market strategies, overseeing product training, and ensuring that our messaging is clear, impactful, and engaging across all channels.

Key Responsibilities

Product Expertise & Communication

• Develop a deep technical understanding of every product, including materials, features, benefits, and competitive advantages.
• Act as the internal product expert, translating complex technical details into clear, engaging, and benefit-driven messaging.
• Work closely with athletes, designers, and product managers to extract and refine product knowledge.
• Present and explain products to sales teams, retailers, distributors, buyers, and press, ensuring they grasp key selling points.
• Conduct product training sessions for internal teams and external partners.

Marketing & Content Creation

• Direct and oversee the creation of technical product content (videos, articles, infographics, technical manuals, and web content) that appeals to consumers, racers, sales reps, retailers, and distributors.
• Develop technical sell sheets, POP displays, and in-store marketing materials tailored to different sales channels.
• Collaborate with PR and media teams to ensure product messaging is aligned and impactful across press releases, media kits, and interviews.

Sales Enablement & Go-to-Market Execution

• Build product positioning, messaging, and storytelling frameworks for each new product launch.
• Work closely with sales teams to create pitch decks, retailer guides, and sales scripts that simplify product differentiation.
• Develop distributor and dealer training programs to ensure our global partners effectively communicate product value.
• Support key retail accounts with customized product training, content, and promotional materials.

Market & Competitive Analysis

• Conduct market research to understand customer needs, industry trends, and competitive landscapes.
• Gather insights from racers, ambassadors, and customers to influence product development and marketing strategies.
• Work with the product team to ensure consumer feedback is incorporated into future designs and improvements.

Athlete & Community Engagement

• Partner with sponsored athletes and brand ambassadors to showcase product performance in real-world conditions.
• Work with the events team to provide technical product demonstrations at races, trade shows, and industry events.

Requirements

Qualifications & Experience

The Ideal Candidate:

• Deep passion for sports, motorsports, MTB, and/or performance eyewear -- understands the lifestyle and technical needs of racers and athletes.
• 5+ years of experience in product marketing, technical marketing, or brand marketing, preferably in the sports, outdoor, or performance industries.
• Strong technical acumen -- can explain complex product features in a way that resonates with both hardcore racers and casual enthusiasts.
• Experience developing go-to-market strategies and leading cross-functional teams.
• Excellent presentation, public speaking, and storytelling skills -- comfortable explaining products to large groups, media, and retailers.
• Strong ability to create technical content, sales tools, and marketing materials (collaborating with design and video teams).
• Experience with trade shows, product demos, and athlete activations.
• Data-driven mindset with the ability to analyze market trends, customer feedback, and sales data.
• Strong organizational skills -- able to manage multiple product launches simultaneously.
• Familiarity with digital marketing, e-commerce, and social media trends is a plus.

Education & Technical Skills

• Bachelor’s degree in Marketing, Business, Product Management, or a related field (MBA is a plus).
• Experience with marketing automation, analytics tools, and content management systems.
• Proficiency in PowerPoint and Adobe Creative Suite is a plus.
• Ability to shoot, edit, or provide direction for technical product videos is a bonus.

What Success Looks Like

• Every sales rep, retailer, distributor, and athlete can confidently explain our products. Product launches are executed flawlessly with compelling, educational content
• Consumers clearly understand why 100% products are superior.
• Retailers and distributors are equipped with the best sales tools.
• Athletes and media showcase our products authentically and powerfully.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 20 pounds, unassisted

Travel Required: 

• Yes, as needed. Up to 25% of the time. 

Benefits

Company Benefits:

• Four-Day, 32-hour workweek! 
• Company covers 100% of employee health insurance premiums and contributes 50% for dependents.
• Life Insurance & Long Term Disability
• 401K with 4% Company match
• Dog friendly office
• Ergonomic workstations 
• Free on-site workouts led by personal trainer
• $200 product allowance twice per year when spring and fall lines are released
• 60% employee discount year-round

Compensation: $85,000 to $110,000 annually. Exempt role not eligible for overtime.

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