Senior Consumer Insights Analyst
Nike, Inc.
Beaverton, Oregon, United States, VT, 05401
Closed - No longer accepting applications
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WHO WE ARE LOOKING FOR
We are looking for a skilled consumer insights analyst who has experience with market research & analytics in product organizations. They need to be adept at translating qualitative and quantitative data from a variety of sources into actionable insights that inform the brand, influence product creation, and create business growth. This person needs to excel at data analysis and synthesis while being a strong collaborator across functions. The right fit will thrive as an individual contributor in a fast paced, highly complex organization.
WHAT YOU WILL WORK ON
You will support and partner with the Insights team and business stakeholders by helping to identify trends, product needs and opportunities and consumer white space across footwear, apparel, performance and lifestyle. You will pull and interpret data from internal analytics dashboards & external syndicated sources; complete market sizing and competitive analysis; and mine quantitative survey data (i.e., stat testing). You may also partner with our internal research groups and external research agencies to synthesize primary research data (i.e., reviewing & coding verbatims). Across all data sources, you will identify key themes and use those insights to create a compelling, robust understanding of the consumer.
WHO YOU WILL WORK WITH
You will partner with consumer insights leads on the Consumer & Market Research team at Nikes WHQ Headquarters in Beaverton, Oregon. You will support projects across the team and also intersect with multiple groups across the Consumer Insights function, including Marketing Science, Data Science, Consumer Research, and Direct Analytics, as well as external agencies and business stakeholders in Product Merchandising, Design, Strategy and Marketing.
WHAT YOU BRING
Degree in research, marketing, statistics, analytics or product management preferred
3-5+ years of experience in consumer research or analytics
Demonstrated skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization; strong project management skills
Experience with NPD, POS data, buyer profiles and basket analysis
Survey design and programming experience in self-service platforms
Familiarity with Keynote preferred; fluency in data visualization required
Advanced Microsoft Excel skills preferred
Experience with Linkfluence and Edited preferred
Familiarity with current sport, and retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends and current events
High attention to detail; excellent written & verbal communication
We are looking for a skilled consumer insights analyst who has experience with market research & analytics in product organizations. They need to be adept at translating qualitative and quantitative data from a variety of sources into actionable insights that inform the brand, influence product creation, and create business growth. This person needs to excel at data analysis and synthesis while being a strong collaborator across functions. The right fit will thrive as an individual contributor in a fast paced, highly complex organization.
WHAT YOU WILL WORK ON
You will support and partner with the Insights team and business stakeholders by helping to identify trends, product needs and opportunities and consumer white space across footwear, apparel, performance and lifestyle. You will pull and interpret data from internal analytics dashboards & external syndicated sources; complete market sizing and competitive analysis; and mine quantitative survey data (i.e., stat testing). You may also partner with our internal research groups and external research agencies to synthesize primary research data (i.e., reviewing & coding verbatims). Across all data sources, you will identify key themes and use those insights to create a compelling, robust understanding of the consumer.
WHO YOU WILL WORK WITH
You will partner with consumer insights leads on the Consumer & Market Research team at Nikes WHQ Headquarters in Beaverton, Oregon. You will support projects across the team and also intersect with multiple groups across the Consumer Insights function, including Marketing Science, Data Science, Consumer Research, and Direct Analytics, as well as external agencies and business stakeholders in Product Merchandising, Design, Strategy and Marketing.
WHAT YOU BRING
Degree in research, marketing, statistics, analytics or product management preferred
3-5+ years of experience in consumer research or analytics
Demonstrated skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization; strong project management skills
Experience with NPD, POS data, buyer profiles and basket analysis
Survey design and programming experience in self-service platforms
Familiarity with Keynote preferred; fluency in data visualization required
Advanced Microsoft Excel skills preferred
Experience with Linkfluence and Edited preferred
Familiarity with current sport, and retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends and current events
High attention to detail; excellent written & verbal communication