Summary
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether its in a conference room or out on a lunchtime run, were constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing weve done everything to make runners lives just a little bit better.The Senior Content Manager develops and ensures the execution of a comprehensive digital content strategy to enhance Saucony's digital footprint, while driving engagement and conversion on .com.Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.
Job Description
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Collaborates with key stakeholders to produce high-quality content to achieve growth objectives.

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Manages the distribution of content across all channels, inclusive of site and CRM Plans & drives the development of impactful, consumer-relevant content that drives conversion while highlighting products, contests, promotions, events and partnerships.

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Manages editorial content development and strategic messaging based on a deep understanding of consumer insights, customer needs, market trends and competitive forces. Leads briefing process for DTC needs.

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Plan major campaigns across multiple channels that include promotional activity and seasonally relevant marketing messaging.

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Partner with brand marketing teams to establish 52 week calendar Work closely with graphic designer to bring content to life, manages content priorities.

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Work closely with site merchandiser to provide category optimization recommendations and request categories be made for content specific needs. Develop and lead and collaborate on projects across various creative resources while upholding established site and email style guides.

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Responsible for all QA of content prior to launch. Stays up-to-date on industry best practices and trends and adjusts strategy as necessary. Influences change with key stakeholders.

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Use Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing. Monitors & analyzes web analytics reports and uses insights to develop new processes and implement new technology.

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Manages editorial content development and strategic messaging based on a deep understanding of consumer insights, customer needs, market trends and competitive forces. Leads briefing process.

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Research UX and site experience optimizations to create the easiest path to conversion for the consumer.

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Plan major campaigns across multiple channels that include promotional activity and seasonally relevant marketing messaging.

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Work directly with EU/CA content managers to provide monthly content calendars (site and email) for takedowns on their own sites respectively.

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Performs duties consistent with the Companys AAP/EEO goals and policies.

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Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required
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Bachelor's degree or equivalent experience, preferably in Marketing

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7+ years of marketing experience, preferably online/consumer direct

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Ability to organize and prioritize multiple goals and projects under tight deadlines

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Ability to work with and influence peers and senior management

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Strong understanding of e-mail marketing best practices

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Ability to develop and lead complex projects involving multiple cross-functional stakeholders

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Advanced Excel skills/experience

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Experience with content management systems and blogging tools

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Working understanding of HTML

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Experience with web analytics tools such as Omniture

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Strong copywriting and copyediting skills

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Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills

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UX and international experience a plus

Working Conditions

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

#LI-Hybrid #LI-ND

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. | #LI-DNI