SUMMARY

Under general supervision by the CCO, the Senior Graphic Designer uses software and hand-rendering to design materials that follow the corporate identity guidelines and meet business specifications.

ESSENTIAL DUTIES AND RESPONSIBILITIES

·      Follow client’s brand image and corporate identity guidelines on all graphic design projects.

·      Meet and complete projects with Marketing team to establish a vision for a product or design.

·      Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.

·      Obtain approval of concept by submitting rough layout.

·      Prepare finished copy and art by operating typesetting, printing, and purchasing from vendors.

·      Ensure operation of equipment by completing preventive maintenance requirements, troubleshooting malfunctions, calling for repairs and evaluating new equipment.

·      Adapt online web banner ad campaigns.

·      Develop graphic materials for web pages, social media campaigns, event logos, dealerships, internal presentations and reports.

·      Work with marketing and sales teams to develop promotional programs for dealers/consumers as well as sponsorship decks for motorsports department.

·      Work with Event Planner to develop invitations, promotional materials, t-shirt designs and banners for marketing events.

·      Maintain technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.

·      Perform other duties as assigned.

EXPERIENCE REQUIREMENTS: Generally, requires a minimum of five (5) to seven (7) years of progressively responsible experience in graphic design. Other required experience includes:

·      Strong working knowledge of Adobe Creative Suite, In-Design, Photoshop, Illustrator, Mac, Final Cut Pro, and Microsoft Office Suite.

·      Working knowledge of printing process including sheet and web fed print required.

·      Knowledge of motorcycle industry and trends is a plus.

EDUCATION REQUIREMENTS: High school diploma required. Bachelor’s Degree or equivalent experience in Graphic Design or related field preferred.

OTHER SKILLS AND ABILITIES:

·      Must be detail oriented.

·      Must handle feedback well.

·      Manage tight deadlines and multiple projects while balancing priorities.

·      Ability to multitask in a fast-paced, deadline-drive and constantly changing environment.

·      Flexibility to switch gears with little notice.

·      Excellent organization skills.

·      Ability to prioritize workload, meet tight deadlines, and understand when to escalate potential issues.

·      Basic math skills.

·      Must be internal and external customer focused.

·      Strong interpersonal skills with the ability to use tact and diplomacy. Must be a team player.

·      Analytical abilities.

·      Must be self-motivated with ability to use own initiative.