We are looking for an experienced Senior Digital Marketing Manager to take the lead in developing successful, long-term digital marketing strategies for our company, Five CBD. As the Senior Digital Marketing Manager, you should have in-depth marketing experience in the CPG industry and a passion for digital marketing/ technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve Vena’s business objectives.

Responsibilities as a Senior Digital Marketing Manager include:

• Translate overall business objectives into D2C and digital marketing strategies in collaboration with other channels
• Develop strategic brand-wide marketing campaigns to build brand awareness and support acquisition across all digital and retail channels
• Develop brand identity, experience, and messaging across all digital efforts
• Create, implement, and optimize all D2C promotions, including all necessary deliverables to support 360 activation
• Manage and direct D2C team, including all internal and external collaborators
• Work cross functionally to develop D2C promotional calendars
• Analyze past channel performance, create KPI targets, manage budget, and oversee all channel expenditures
• Implement digital channel ROI tracking and analysis for campaign optimization, supported by digital marketing analyst
• Create quantitative customer profiles, supported by digital marketing analyst, to determine customer segments and target audiences for both D2C and retail marketing
• Manage all social media accounts and direct social media manager
• Direct all influencer marketing efforts, including both micro influencer and ambassador campaigns
• Produce content pipeline with ambassadors, influencers, external contributors, and medical advisors to support SEO/blog and other content marketing initiatives
• Approve, oversee and support execution of all traffic and direct marketing campaigns including display, native, programmatic, and any other digital campaigns
• Improve web/customer experience and e-comm performance through CRO, site optimization, customer loyalty programs, and web redesign
• Direct and optimize media campaigns with external media partners including CTV, streaming audio, podcast, and other digital media
• Direct and optimize email marketing campaigns
• Manage freelance creatives including video content producers, copywriters, photographers and freelance designers
• Manage relationships and deliverables with partner agencies including production studios, digital marketing agencies, and any other external partnerships related to digital marketing and ecommerce