Senior Director, Global Consumer Direct Marketing, Kids
Nike, Inc.
Beaverton, Oregon, United States, VT, 05401
Closed - No longer accepting applications
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, its about each person bringing skills and passion to a challenging and constantly evolving game!
The Global Brand Marketing function is responsible for unlocking our ability to serve the athlete* holistically across the spectrum of performance, lifestyle & play.
Our goal is to know & serve athletes* motivations & needs, so we can unlock the power of sport for every athlete and future athlete*!
Who we are looking for:
Were looking for a Global Consumer Direct Marketing Senior Director for the Kids team who will champion innovative thinking, collaboration, and partnership. They will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition and reward. The Kids offense serves two consumer groups: Gen Alpha (the consumer) and adults (the member).
They will set the long-term Global Consumer Marketing Vision & defines the Global Seasonal Marketing Plan for Kids across the full ecosystem of paid, owned and earned channels online and off inclusive of Direct digital, retail, media, and connected partners. Taking concepts created for the brand based on business and engagement needs, the Senior Director will define the mix (how many + objective/intent), shape (what is being marketed) and scope (size of investment) of marketing campaigns required across the full funnel to drive the most important brand and business outcomes for the season on behalf of the Consumer Construct Brand/Business and in service to the athlete*. Examples include Brand Moment Campaigns, Product Launches and Consumer Engagement Programs. This role is accountable for key Kids Consumer Marketing KPIs for their respective full-funnel scorecards Reach, Traffic, Acquisition, Consumer/Member Engagement, & C/S/R Marketing ROI.
What you will work on:
Contribute towards driving a culture of mentorship across the extended team by mentoring and developing teammates, in a manner that is inclusive, inspiring, and consistent with Nikes Brand Values, DEI Principles and Corporate Guidelines.
Lead and drive end-to-end go to marketing plans to serve the consumer from ideation to execution in partnership with key team members across the organization. Co-ordinating across teams to drive efficiency + alignment.
Work in a consumer-led, end-in-mind manner to determine the elements that will deliver our offering through ideas across the online to offline consumer landscape, while developing new and emerging methods of engaging with consumer, ensuring the work is inspiring, impactful, and innovative.
Drive digital engagement, content and narrative building for kids & adults both on and off platform.
Partner with the Sr. Director of Mens & Womens teams to ensure kid and adult integration into relevant plans with consistency.
Working with inputs from Global Brand Management, Owned Platforms, Media & Marketing Insights and GEOs to deliver: Seasonal Marketing Architecture (defining prioritized mix of marketing activities and investments that drive full-funnel outcomes across all marketing channels (O2O) inclusive of the role of new/existing Mar/Ad-Tech capabilities for GEO alignment at GGP), Seasonal Consumer Marketing Plan & Resulting Asset Brief (defining how Nike will show up across the 13 weeks of a season for Kids, including content/assets in context of the cross-channel consumer journeys adopted in GEOs) and Full Funnel Scorecard (Seasonal Marketing critical metric scorecard that benchmarks and tracks inputs/outputs across the full funnel and member lifecycle unique for Mens, Womens, Kids GEO roll-up)
Drive teams to ensure we deliver against consumer marketing KPIs: Global Adoption of strategy (objectives and outcomes) via the marketing architecture, GEO Adoption and Publishing of assets including tagging and Measurement
Drive teams to ensure we deliver a full-family offering via consistent collaboration with Mens, Womens and Brand defining teams.
Who you will work with:
As the Global Consumer Direct Marketing Sr. Director for Kids, you will report directly into the Global VP Consumer Direct Marketing.
You will lead a team of Global CDM Directors, Managers and Specialists across digital, retail, and visual merchandising, who alongside you, will collectively build the future of Kids through a unified plan.
You will work daily within the core Kids Consumer Direct Marketing, Brand Management, and Brand Creative teams. You will frequently be collaborating with teammates across the consumer construct in the Mens, Womens and Brand Defining, Athletes & Purpose brand management teams, to build a more comprehensive approach to serve Athletes* more holistically and broadly.
You will also collaborate and partner with the following key team members:
Brand Creative
Geo CDM Teams
Geo Kids Sr. Brand Directors & teams
Kids Product Merchandising
Nike Direct Digital Commerce
Brand Planning
Insights
Kids Cross Functional Operations
Mens and Womens Consumer Marketing
Integrated Media
Communications
Sports Marketing
Catalyst Marketing
GEO Consumer Construct VPs/Sr. Directors/Directors
Kids Global GMs/VPs & Leadership Teams.
What you bring:
10+ years of experience in Brand Management and Marketing, deep understanding of youth culture and the kids consumer and media landscape. Proven ability to drive and deliver results. Proven ability to collaborate in high profile cross-functional environment and the ability to build, develop and inspire teams.
Bachelor's Degree in Marketing/Business or related field of a combination of education, experience and training. Marketing/Business/Process Leader or Industry experience preferred.
Expertise through the lens of digital engagement, content and narrative building for kids & adults both on and off platform is also preferred.
Proven experience leading and uniting a team of diverse channel and content marketers towards a shared vision while driving efficient outcomes for brand and business.
Proven experience leading & planning consumer-centric, integrated marketing campaigns across channels paid, owned, earned online and off.
Proven experience connecting brand concepts into marketing journeys that drive impact, relevance and ultimately, action across engagement, sport activity and commerce.
Fluent/proficient in full-funnel analytics, able to harness consumer data to connect inputs to outputs across marketing channels to drive efficient & effective marketing investment decisions.
A consumerist with proven ability to deeply understand consumer behavior (connecting multiple data-led inputs) to zero-in on insights and opportunities that can translate into relevant marketing activities that drive personalized impact, emotional connection, engagement and action.
Proven experience connecting Content Strategy with Mar Tech & Ad Tech tools to enhance reach and relevance of marketing.
Proven experience connecting marketing activities to the consumer lifecycle, driving retention/LTV.
Proven experience connecting global and geography level brand and business objectives to ensure teams are prod
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, its about each person bringing skills and passion to a challenging and constantly evolving game!
The Global Brand Marketing function is responsible for unlocking our ability to serve the athlete* holistically across the spectrum of performance, lifestyle & play.
Our goal is to know & serve athletes* motivations & needs, so we can unlock the power of sport for every athlete and future athlete*!
Who we are looking for:
Were looking for a Global Consumer Direct Marketing Senior Director for the Kids team who will champion innovative thinking, collaboration, and partnership. They will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition and reward. The Kids offense serves two consumer groups: Gen Alpha (the consumer) and adults (the member).
They will set the long-term Global Consumer Marketing Vision & defines the Global Seasonal Marketing Plan for Kids across the full ecosystem of paid, owned and earned channels online and off inclusive of Direct digital, retail, media, and connected partners. Taking concepts created for the brand based on business and engagement needs, the Senior Director will define the mix (how many + objective/intent), shape (what is being marketed) and scope (size of investment) of marketing campaigns required across the full funnel to drive the most important brand and business outcomes for the season on behalf of the Consumer Construct Brand/Business and in service to the athlete*. Examples include Brand Moment Campaigns, Product Launches and Consumer Engagement Programs. This role is accountable for key Kids Consumer Marketing KPIs for their respective full-funnel scorecards Reach, Traffic, Acquisition, Consumer/Member Engagement, & C/S/R Marketing ROI.
What you will work on:
Contribute towards driving a culture of mentorship across the extended team by mentoring and developing teammates, in a manner that is inclusive, inspiring, and consistent with Nikes Brand Values, DEI Principles and Corporate Guidelines.
Lead and drive end-to-end go to marketing plans to serve the consumer from ideation to execution in partnership with key team members across the organization. Co-ordinating across teams to drive efficiency + alignment.
Work in a consumer-led, end-in-mind manner to determine the elements that will deliver our offering through ideas across the online to offline consumer landscape, while developing new and emerging methods of engaging with consumer, ensuring the work is inspiring, impactful, and innovative.
Drive digital engagement, content and narrative building for kids & adults both on and off platform.
Partner with the Sr. Director of Mens & Womens teams to ensure kid and adult integration into relevant plans with consistency.
Working with inputs from Global Brand Management, Owned Platforms, Media & Marketing Insights and GEOs to deliver: Seasonal Marketing Architecture (defining prioritized mix of marketing activities and investments that drive full-funnel outcomes across all marketing channels (O2O) inclusive of the role of new/existing Mar/Ad-Tech capabilities for GEO alignment at GGP), Seasonal Consumer Marketing Plan & Resulting Asset Brief (defining how Nike will show up across the 13 weeks of a season for Kids, including content/assets in context of the cross-channel consumer journeys adopted in GEOs) and Full Funnel Scorecard (Seasonal Marketing critical metric scorecard that benchmarks and tracks inputs/outputs across the full funnel and member lifecycle unique for Mens, Womens, Kids GEO roll-up)
Drive teams to ensure we deliver against consumer marketing KPIs: Global Adoption of strategy (objectives and outcomes) via the marketing architecture, GEO Adoption and Publishing of assets including tagging and Measurement
Drive teams to ensure we deliver a full-family offering via consistent collaboration with Mens, Womens and Brand defining teams.
Who you will work with:
As the Global Consumer Direct Marketing Sr. Director for Kids, you will report directly into the Global VP Consumer Direct Marketing.
You will lead a team of Global CDM Directors, Managers and Specialists across digital, retail, and visual merchandising, who alongside you, will collectively build the future of Kids through a unified plan.
You will work daily within the core Kids Consumer Direct Marketing, Brand Management, and Brand Creative teams. You will frequently be collaborating with teammates across the consumer construct in the Mens, Womens and Brand Defining, Athletes & Purpose brand management teams, to build a more comprehensive approach to serve Athletes* more holistically and broadly.
You will also collaborate and partner with the following key team members:
Brand Creative
Geo CDM Teams
Geo Kids Sr. Brand Directors & teams
Kids Product Merchandising
Nike Direct Digital Commerce
Brand Planning
Insights
Kids Cross Functional Operations
Mens and Womens Consumer Marketing
Integrated Media
Communications
Sports Marketing
Catalyst Marketing
GEO Consumer Construct VPs/Sr. Directors/Directors
Kids Global GMs/VPs & Leadership Teams.
What you bring:
10+ years of experience in Brand Management and Marketing, deep understanding of youth culture and the kids consumer and media landscape. Proven ability to drive and deliver results. Proven ability to collaborate in high profile cross-functional environment and the ability to build, develop and inspire teams.
Bachelor's Degree in Marketing/Business or related field of a combination of education, experience and training. Marketing/Business/Process Leader or Industry experience preferred.
Expertise through the lens of digital engagement, content and narrative building for kids & adults both on and off platform is also preferred.
Proven experience leading and uniting a team of diverse channel and content marketers towards a shared vision while driving efficient outcomes for brand and business.
Proven experience leading & planning consumer-centric, integrated marketing campaigns across channels paid, owned, earned online and off.
Proven experience connecting brand concepts into marketing journeys that drive impact, relevance and ultimately, action across engagement, sport activity and commerce.
Fluent/proficient in full-funnel analytics, able to harness consumer data to connect inputs to outputs across marketing channels to drive efficient & effective marketing investment decisions.
A consumerist with proven ability to deeply understand consumer behavior (connecting multiple data-led inputs) to zero-in on insights and opportunities that can translate into relevant marketing activities that drive personalized impact, emotional connection, engagement and action.
Proven experience connecting Content Strategy with Mar Tech & Ad Tech tools to enhance reach and relevance of marketing.
Proven experience connecting marketing activities to the consumer lifecycle, driving retention/LTV.
Proven experience connecting global and geography level brand and business objectives to ensure teams are prod