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The Senior Graphic Designer will report to the Director of Marketing and lead Yeti Cycles graphic design needs across digital, print, and product in conjunction with in-house and external partners. The ideal candidate is a designer with 5-10 years of experience working across a variety of graphic design mediums. The Senior Graphic Designer is a key collaborator with the Yeti Cycles Marketing team and is expected to lead Graphic Design based projects
and inform and assist with multi-disciplinary creative work.
Essential Job Functions:
Brand Graphic Design
o Work collaboratively with internal marketing team to bring marketing plan to life in all graphic touchpoints including digital, print, apparel, event and sports marketing channels.
o Lead internal graphic design projects and driving results that are on brand and on brief.
o Lead maintenance and distribution of Yeti Cycles brand standards.
o Communicate, enforce and confirm Yeti brand graphic standards with internal and external partners.
o Work closely and collaboratively with internal and external content and agency partners to drive both consistency and evolution in the Yeti Cycles brand.
o A keen understanding and passion for design and creative trends with an ability to creatively apply those trends to the Yeti Cycles brand with consistency.
Product Graphics
o Lead development and inspiration of bicycle frame and component color and graphics working closely with Product management team delivery production ready work.
o Lead development and inspiration of technical apparel graphics working closely with outside teams as well as Yeti Product Management.
o Lead development and produce casual apparel graphics.
o Build vendor ready production files that enable Yeti Cycles product teams to take concept to production.
Product Marketing Design
o Design all launch materials for new products working closely with product and sales teams.
o Lead and deliver annual Yeti sales collateral for bike, apparel, and components across print and digital formats.
o Work closely with Product team to deliver product instructions and manuals.
Additional Creative duties
o Photography Direction: Assist with photo direction including concepting, studio and action photography for bicycle, apparel and athlete needs.
o Work closely with Yeti / Fox Factory race team manager with team graphics.
o Assist in general company graphic needs including internal signage, tradeshow, event and race team graphics.
and inform and assist with multi-disciplinary creative work.
Essential Job Functions:
Brand Graphic Design
o Work collaboratively with internal marketing team to bring marketing plan to life in all graphic touchpoints including digital, print, apparel, event and sports marketing channels.
o Lead internal graphic design projects and driving results that are on brand and on brief.
o Lead maintenance and distribution of Yeti Cycles brand standards.
o Communicate, enforce and confirm Yeti brand graphic standards with internal and external partners.
o Work closely and collaboratively with internal and external content and agency partners to drive both consistency and evolution in the Yeti Cycles brand.
o A keen understanding and passion for design and creative trends with an ability to creatively apply those trends to the Yeti Cycles brand with consistency.
Product Graphics
o Lead development and inspiration of bicycle frame and component color and graphics working closely with Product management team delivery production ready work.
o Lead development and inspiration of technical apparel graphics working closely with outside teams as well as Yeti Product Management.
o Lead development and produce casual apparel graphics.
o Build vendor ready production files that enable Yeti Cycles product teams to take concept to production.
Product Marketing Design
o Design all launch materials for new products working closely with product and sales teams.
o Lead and deliver annual Yeti sales collateral for bike, apparel, and components across print and digital formats.
o Work closely with Product team to deliver product instructions and manuals.
Additional Creative duties
o Photography Direction: Assist with photo direction including concepting, studio and action photography for bicycle, apparel and athlete needs.
o Work closely with Yeti / Fox Factory race team manager with team graphics.
o Assist in general company graphic needs including internal signage, tradeshow, event and race team graphics.