Senior Manager, Events (Americas)
The North Face
Burlington, VT, 05401
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We are seeking a highly organized, proactive, collaborative, and experienced Senior Manager of Events to oversee and lead our event management team in the Americas. The Senior Manager of Events will be responsible for planning, executing, and evaluating a wide range of owned and sponsored events and activations that make The North Face stand out in our customers minds and hearts. This role requires a strategic thinker who obsesses the consumer experience, is detail oriented and has a proven track record in event management.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Senior Manager, Events - Americas
How You Will Make a Difference
Event Strategy & Planning
In partnership with Director and senior leadership, develop and implement a comprehensive Americas events strategy that aligns with the brand's objectives, values, and TNF Brand Map.
Identify new opportunities for in-person events and activations, sponsored and owned, that increases The North Face’s visibility and engagement with target customers.
Partner closely with Brand, Sports Marketing, Loyalty, Social Impact team during strategic and tactical planning through execution
Team Leadership
Manage and mentor a team of event professionals, including coordinators and managers.
Create collaborative relationships with channel leads including Ecom, Retail, Wholesale and Marketing leadership.
Budget Management
Develop and manage event department annual budget, ensuring cost-effective planning and execution with a transparent and structured approach
Negotiate and manage vendor contracts and agreements to maximize value and quality.
Partners with finance and accounting to clearly communicate costs, solicit approvals, following payment schedules, and updates to budget as the year progresses.
Event Execution:
Oversee the end-to-end execution of events, from concept development to post-event evaluation.
Create clear and thoughtful event briefs (in partnership with internal partner(s) such as Brand, Loyalty, Sports Marketing, etc)
Obsess the details around the consumer experience before, during and after the event.
Vendor Management:
Maintain strong working relationships with trusted event agencies and vendors to bring TNF events to life.
Partner with internal Legal team to ensure compliance on all SOWs, contracts, agreements, NDAs, etc with any and all outside vendors and agencies.
Oversee event registration vendor relationship, including regular meetings to review performance, enhancement roadmap, data integrations, analytics dashboard, etc
Marketing and Promotion:
Collaborate with the Brand marketing team to create effective event marketing campaigns that drive excitement, guest traffic and attendance.
Establish and monitor event KPIs and adjust strategies as needed to maximize engagement and attendance for future events
Warehouse & Asset management
Oversee warehouse vendor to maintain inventory of TNF event assets (tents, seating, signage, TNF retail trailer, Airstream etc) at Denver-based warehouse
Help re-vamp current inventory system and process for events team to book and check out physical assets to support various events.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Bachelor's degree in Event Management, Marketing, Business, or a related field.
Minimum of 7 years of experience in event management, with at least 3 years in a people leader role.
Proven track record of successfully planning and executing large-scale and/or corporate events in partnership with agency and internal teams.
Strong leadership and team management skills.
Exceptional organizational and project management abilities.
Excellent communication skills, with experience presenting to variety of groups
A passion and commitment to The North Faces mission to make the world’s most iconic Performance gear and enable people to find the incredible in nature and themselves.
Ability to work flexible hours, including weekends/evenings, to support event execution.
Experience in a matrix organization preferred.
Familiarity working in Microsoft Sharepoint and Microsoft tools including Power Point, Word, Excel, Outlook, and Zoom.
Proficiency in event management software and tools including third party event registration system, like Anyroad.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Hiring Range:
$112,320.00 USD - $140,400.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Senior Manager, Events - Americas
How You Will Make a Difference
Event Strategy & Planning
In partnership with Director and senior leadership, develop and implement a comprehensive Americas events strategy that aligns with the brand's objectives, values, and TNF Brand Map.
Identify new opportunities for in-person events and activations, sponsored and owned, that increases The North Face’s visibility and engagement with target customers.
Partner closely with Brand, Sports Marketing, Loyalty, Social Impact team during strategic and tactical planning through execution
Team Leadership
Manage and mentor a team of event professionals, including coordinators and managers.
Create collaborative relationships with channel leads including Ecom, Retail, Wholesale and Marketing leadership.
Budget Management
Develop and manage event department annual budget, ensuring cost-effective planning and execution with a transparent and structured approach
Negotiate and manage vendor contracts and agreements to maximize value and quality.
Partners with finance and accounting to clearly communicate costs, solicit approvals, following payment schedules, and updates to budget as the year progresses.
Event Execution:
Oversee the end-to-end execution of events, from concept development to post-event evaluation.
Create clear and thoughtful event briefs (in partnership with internal partner(s) such as Brand, Loyalty, Sports Marketing, etc)
Obsess the details around the consumer experience before, during and after the event.
Vendor Management:
Maintain strong working relationships with trusted event agencies and vendors to bring TNF events to life.
Partner with internal Legal team to ensure compliance on all SOWs, contracts, agreements, NDAs, etc with any and all outside vendors and agencies.
Oversee event registration vendor relationship, including regular meetings to review performance, enhancement roadmap, data integrations, analytics dashboard, etc
Marketing and Promotion:
Collaborate with the Brand marketing team to create effective event marketing campaigns that drive excitement, guest traffic and attendance.
Establish and monitor event KPIs and adjust strategies as needed to maximize engagement and attendance for future events
Warehouse & Asset management
Oversee warehouse vendor to maintain inventory of TNF event assets (tents, seating, signage, TNF retail trailer, Airstream etc) at Denver-based warehouse
Help re-vamp current inventory system and process for events team to book and check out physical assets to support various events.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Bachelor's degree in Event Management, Marketing, Business, or a related field.
Minimum of 7 years of experience in event management, with at least 3 years in a people leader role.
Proven track record of successfully planning and executing large-scale and/or corporate events in partnership with agency and internal teams.
Strong leadership and team management skills.
Exceptional organizational and project management abilities.
Excellent communication skills, with experience presenting to variety of groups
A passion and commitment to The North Faces mission to make the world’s most iconic Performance gear and enable people to find the incredible in nature and themselves.
Ability to work flexible hours, including weekends/evenings, to support event execution.
Experience in a matrix organization preferred.
Familiarity working in Microsoft Sharepoint and Microsoft tools including Power Point, Word, Excel, Outlook, and Zoom.
Proficiency in event management software and tools including third party event registration system, like Anyroad.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Hiring Range:
$112,320.00 USD - $140,400.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and