Senior Manager, Paid Media
The North Face
Burlington, VT, 05401
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The Senior Manager of Paid Media is a key member of the Americas Marketing team responsible for full-funnel strategic media planning, buying, execution, reporting and optimization across the Americas. Reporting to the Director of Paid Media, this leader will ensure media plans and strategies align and deliver against overarching business goals and brand objectives. This Senior Manager must stay on the cutting edge of emerging media trends, strategies, and consumer behaviors while also maintaining rigorous management of day-to-day media performance. They will nurture a high performing team, and as such, need to be a team player, coach, and effective communicator with a passion for data-driven marketing.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Senior Manager, Paid Media - Americas
How You Will Make a Difference
What you will do:
Assist in leading media strategy, planning, buying, execution, reporting, and optimization across all paid channels, inclusive of Brand, Performance, Membership, Affiliate, and Retail marketing
Manage internal team and agency team to ensure that media briefs, strategies, and plans deliver against brand and business objectives
Work closely with Americas Marketing brand leads to ensure media plans ladder up to the broader marketing strategy, and key initiatives and product stories are supported
Work closely with finance leads to ensure budget flighting and allocation align with and deliver against revenue goals
Monitor and analyze campaign performance, interpreting data and drawing insights to make data-driven decisions to optimize campaign performance
Day-to-day management of media budget, investment ROI, and delivering against KPIs, and ROAS targets
Implement test and learn plans, uncovering the best performing creative, tactics, audiences, and tools; identify innovative and high growth opportunities while continually prioritizing testing roadmap to drive the greatest impact
Lead media budget management and finances, including invoices, reconciliations, accruals, and budget planning
Partner with agency and internal CRM, Analytics, and Consumer Journey teams to build audience targeting strategies and enhance journey-based campaigns
Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets
Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion
Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, and marketing technology, as well as competitor activity and best practices
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
7+ years of professional experience in paid media, managing and executing campaigns
BA/BS degree in marketing or related field
Media agency background strongly preferred
People management experience required; Agency management experience preferred
Strong understanding of Americas (US + CA) markets and media landscape
Retail experience and a genuine passion for the outdoors is preferred
Strong understanding of and experience working with key media channels including paid social, display and video, audio, search engine marketing, OTT/CTV, and affiliate marketing required; understanding and experience with traditional channels such as OOH, DOOH, and Print a plus
Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment, tracking and managing multiple campaigns/projects at a time
Experience driving towards growth goals with set targets, timelines, and budgets
Growth mindset – continuously learning, iterating, and improving; willing to experiment and pivot as needed
Experience with budget planning and KPIs
Passion for data-driven decision making and creating compelling and personalized digital customer experiences
Experience with PowerPoint, Excel, and Google Analytics
Highly driven with a positive, high-energy, team-oriented attitude
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Hiring Range:
$119,232.00 USD - $149,040.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Senior Manager, Paid Media - Americas
How You Will Make a Difference
What you will do:
Assist in leading media strategy, planning, buying, execution, reporting, and optimization across all paid channels, inclusive of Brand, Performance, Membership, Affiliate, and Retail marketing
Manage internal team and agency team to ensure that media briefs, strategies, and plans deliver against brand and business objectives
Work closely with Americas Marketing brand leads to ensure media plans ladder up to the broader marketing strategy, and key initiatives and product stories are supported
Work closely with finance leads to ensure budget flighting and allocation align with and deliver against revenue goals
Monitor and analyze campaign performance, interpreting data and drawing insights to make data-driven decisions to optimize campaign performance
Day-to-day management of media budget, investment ROI, and delivering against KPIs, and ROAS targets
Implement test and learn plans, uncovering the best performing creative, tactics, audiences, and tools; identify innovative and high growth opportunities while continually prioritizing testing roadmap to drive the greatest impact
Lead media budget management and finances, including invoices, reconciliations, accruals, and budget planning
Partner with agency and internal CRM, Analytics, and Consumer Journey teams to build audience targeting strategies and enhance journey-based campaigns
Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets
Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion
Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, and marketing technology, as well as competitor activity and best practices
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
7+ years of professional experience in paid media, managing and executing campaigns
BA/BS degree in marketing or related field
Media agency background strongly preferred
People management experience required; Agency management experience preferred
Strong understanding of Americas (US + CA) markets and media landscape
Retail experience and a genuine passion for the outdoors is preferred
Strong understanding of and experience working with key media channels including paid social, display and video, audio, search engine marketing, OTT/CTV, and affiliate marketing required; understanding and experience with traditional channels such as OOH, DOOH, and Print a plus
Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment, tracking and managing multiple campaigns/projects at a time
Experience driving towards growth goals with set targets, timelines, and budgets
Growth mindset – continuously learning, iterating, and improving; willing to experiment and pivot as needed
Experience with budget planning and KPIs
Passion for data-driven decision making and creating compelling and personalized digital customer experiences
Experience with PowerPoint, Excel, and Google Analytics
Highly driven with a positive, high-energy, team-oriented attitude
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Hiring Range:
$119,232.00 USD - $149,040.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general