If you live the outdoors and breathe Marketing, we have the perfect position for you. LXV Outdoor, a multi-brand company in the paddleboard and fishing industries, is currently hiring an SEO/Digital Marketing Specialist. Reporting to the President, the role involves overseeing all aspects of SEO, SEM, Social Media and Digital Specialist for our quickly growing company.

Company Overview
LXV engineers the outdoors with innovative products and adventure. The company has a unique worldwide platform that combines industry leading designers, adventure enthusiasts and a global manufacturing and distribution structure. LXV’s mission is to utilize this platform to enhance it’s existing brands and expand into the multiple segments of the outdoor industry.

Job Description
As SEO/Digital Marketing Specialist you will have proven experience in digital marketing, including managing SEO/SEM initiatives. The SEO/Digital Marketing Specialist is responsible for the development of and execution of marketing strategies across multiple web mediums, including email and social media, as well as identifying channels for advertising growth and assisting with the budget.

Major Accountabilities
• Plan and implement strategies to drive online traffic to the company website
• Apply knowledge of assigned digital media channels, consumer trends and business needs to identify and implement new ways of connecting with and engaging customers
• Develop and implement strategies to achieve maximum ROI in paid search campaigns
• Develop, manage and optimize digital marketing campaigns, continually improving online presence
• Work with ambassadors to achieve social media brand awareness
• Help to develop and adhere to marketing budget and perform monthly reconciliations and report on ROI