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JOB DESCRIPTION
At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.
As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.
The Breakdown:
As a Softgoods merchandiser, you will focus on the strategic management of our Softgoods product categories, including market analysis and business planning. Responsibilities include setting annual goals for a sub-category, driving merchandising and marketing plans, delivering healthy category margins, steering optimal inventory levels, and leveraging consumer insights. The role also involves developing GTM strategies, pricing, promotions, and brand marketing to ensure category growth and success across various channels.
What You Get to Do:
Market Analysis and Strategy Development:
Continuously monitoring competitor activities and marketplace trends.
Identifying and sharing key market opportunities and requirements.
Utilizing strategy and insights to analyze greater market trends and understand consumer needs.
Category Strategy and Execution:
Setting annual direction and strategy for the sub-category, including briefs, roadmaps, line plans, segmentation, and pricing.
Driving the execution of annual merchandising plans and achieving results across various marketplaces (DTC, multi-branded, and distributor channels).
GTM Planning (Product / Marketing / Sales)
Develop GTM Strategies—Collaborate with cross-functional teams to create and execute comprehensive GTM strategies for seasonal product launches. Analyze market trends, customer needs, and the competitive landscape to inform strategic decision-making.
Cross-Functional Collaboration—Work closely with product development, marketplace leads, marketing, and in-market merchants to ensure a cohesive and unified GTM approach. Foster effective communication and collaboration across departments. Ensure alignment to Burton's GTM process as defined by the GTM Process lead.
Develop sales collateral, tools, and training programs to equip teams with necessary resources for successful launches
Regularly evaluate and report on the performance of product launches, identifying areas for improvement.
Finalizing the categorical line assortment and long-term roadmap – briefing into the House of Product and creative.
Work closely with marketplaces on setting pricing and promotional plans across channels and geographies.
Business Planning and Financial Management:
Partner with the SGs Category Director on developing and owning a 3–5-year business plan for the sub-category, including positioning and marketing strategies, that delivers to the company’s overall long-range plan.
Partner with the category director and category planner to establish and set the sub-category’s buying and inventory (including allocation and segmentation) strategy for a given cycle, channel, and region.
Forecast and manage a plan based on market conditions with category planner and in-market merchants.
What You'll Bring to The Team:
Strong analytical and strategic thinking skills
Excellent project management and organizational abilities
Effective communication and collaboration skills.
Strong level of category market knowledge, key competitors, and consumer trends.
Proven ability to grow a business including setting and hitting revenue targets and KPIs.
Technical Capabilities
Category Management: Experience in developing multi-year category roadmaps and overseeing merchandising plans to drive sales and market share growth.
Consumer Insights Analysis: Capability to leverage consumer insights and analytics to define and refine strategic consumer segments and drive decision-making.
Cross-Functional Collaboration: Strong collaboration skills to work effectively with cross-functional teams including Product, Creative, Marketing, and Marketplaces to achieve Business Unit objectives.
Trends Analysis and Forecasting: Ability to analyze market trends, competitor activities, and consumer preferences to anticipate future market demands and drive proactive business strategies.
How Your Success Will Be Measured:
At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.
As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.
The Breakdown:
As a Softgoods merchandiser, you will focus on the strategic management of our Softgoods product categories, including market analysis and business planning. Responsibilities include setting annual goals for a sub-category, driving merchandising and marketing plans, delivering healthy category margins, steering optimal inventory levels, and leveraging consumer insights. The role also involves developing GTM strategies, pricing, promotions, and brand marketing to ensure category growth and success across various channels.
What You Get to Do:
Market Analysis and Strategy Development:
Continuously monitoring competitor activities and marketplace trends.
Identifying and sharing key market opportunities and requirements.
Utilizing strategy and insights to analyze greater market trends and understand consumer needs.
Category Strategy and Execution:
Setting annual direction and strategy for the sub-category, including briefs, roadmaps, line plans, segmentation, and pricing.
Driving the execution of annual merchandising plans and achieving results across various marketplaces (DTC, multi-branded, and distributor channels).
GTM Planning (Product / Marketing / Sales)
Develop GTM Strategies—Collaborate with cross-functional teams to create and execute comprehensive GTM strategies for seasonal product launches. Analyze market trends, customer needs, and the competitive landscape to inform strategic decision-making.
Cross-Functional Collaboration—Work closely with product development, marketplace leads, marketing, and in-market merchants to ensure a cohesive and unified GTM approach. Foster effective communication and collaboration across departments. Ensure alignment to Burton's GTM process as defined by the GTM Process lead.
Develop sales collateral, tools, and training programs to equip teams with necessary resources for successful launches
Regularly evaluate and report on the performance of product launches, identifying areas for improvement.
Finalizing the categorical line assortment and long-term roadmap – briefing into the House of Product and creative.
Work closely with marketplaces on setting pricing and promotional plans across channels and geographies.
Business Planning and Financial Management:
Partner with the SGs Category Director on developing and owning a 3–5-year business plan for the sub-category, including positioning and marketing strategies, that delivers to the company’s overall long-range plan.
Partner with the category director and category planner to establish and set the sub-category’s buying and inventory (including allocation and segmentation) strategy for a given cycle, channel, and region.
Forecast and manage a plan based on market conditions with category planner and in-market merchants.
What You'll Bring to The Team:
Strong analytical and strategic thinking skills
Excellent project management and organizational abilities
Effective communication and collaboration skills.
Strong level of category market knowledge, key competitors, and consumer trends.
Proven ability to grow a business including setting and hitting revenue targets and KPIs.
Technical Capabilities
Category Management: Experience in developing multi-year category roadmaps and overseeing merchandising plans to drive sales and market share growth.
Consumer Insights Analysis: Capability to leverage consumer insights and analytics to define and refine strategic consumer segments and drive decision-making.
Cross-Functional Collaboration: Strong collaboration skills to work effectively with cross-functional teams including Product, Creative, Marketing, and Marketplaces to achieve Business Unit objectives.
Trends Analysis and Forecasting: Ability to analyze market trends, competitor activities, and consumer preferences to anticipate future market demands and drive proactive business strategies.
How Your Success Will Be Measured: