Sr. Manager, Sports Marketing
Clif Bar & Company
Emeryville, CA, 94608
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Clif Bar & Company is looking for a SR. MANAGER, SPORTS MARKETING for our Experience Marketing Team.
The ideal candidate will have an immediate connection to our Five Aspirations. As well as embody the “Clif Bar Ingredients” (Create, Inspire, Connect, Own It, and Be Yourself).
This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day. Candidates, who connect through positive and respectful interaction, inspire greater success across all Five Aspirations and create extraordinary experiences, solutions and ideas will be at the top of our list.
The Senior Manager, Sports Marketing, is responsible for driving the Sports Marketing vision for the CLIF and SHOT brands. Through innovative and authentic experiential marketing plans, and a deep understanding of the athlete experience, this position will build CLIF’s sports equity and position CLIF as a leader in the eye of the athlete in CLIF’s core sports and beyond. Primary responsibilities include building short and long term sports marketing strategy, leading a team in developing sports-specific plans, bringing the voice of the athlete to life internally, and translating brand messages into relevant athlete experiences.
Primary Responsibilities:
• Partner with Sr. Experience Manager to create Sports Marketing vision to define the role of Sports Marketing in driving long term growth and equity.
• Drive ongoing evolution of Sports Marketing strategy to support one and five-year brand objectives.
• Drive innovation in our Sports Marketing model, while maintaining CLIF Bar’s grassroots, authentic approach.
• Develop and evolve strategies for elements of the sports marketing mix (athlete sponsorship, event marketing, content, etc).
• Act as the voice of the athlete – bring athlete insights forward, and drive the authentic athlete experience into the heart of our marketing efforts.
• Be an advocate for our core sports within the organization, and build strong internal partnerships to influence key parts of the mix (Sports Retail, product and packaging, communications, trade shows, etc).
• Identify, build and nurture key relationships in the outdoor/CLIF sport communities for engagement in current initiatives, and for sharing best practices for future evolution.
• Manage Sports Culture Managers and Team CLIF Bar Coordinator in development of strategic sports plans that ladder up to Sports Marketing objectives, and lead Sports team in planning, integration and execution of new product launches and sport-focused initiatives and programs.
• Ensure timely execution of Sports Marketing plans, including managing the approval process and sharing progress with key stakeholders.
• Cultivate a continued passion for our brands and our sports within the team, and foster creativity to bring authentic ideas to life
• Stay current with experiential and sports marketing trends and innovation, and translate to relevant strategies for CLIF.
• Incorporate CB&C aspirations into marketing plans, including ways to reduce environmental impact and support our communities.
• Model CB&C company philosophy, values, principles and best practices of leadership (both externally and internally).
Position-Specific Skills Required:
The ideal candidate will:
• Be a genuine Clif Bar & Company ambassador, who exemplifies the Clif Bar culture in all candidate communications and interactions.
• Embody the Clif Bar Five Aspirations and Ingredients.
• Be a Strategic and entrepreneurial thinker, capable of building plans to support brand objectives, and have a passion for CLIF’s core sports.
• Proven success managing a team and working cross-functionally in a team-oriented environment.
• Exemplify a solid understanding of marketing concepts and techniques.
• Visionary thinker and creative problem solver.
• Strong Verbal/written communication skills.
• Proven budget management experience.
• Skills in multi-tasking and prioritizing work with impeccable attention to detail.
Leadership Skills Required:
• Take ownership and responsibility for actions, behaviors and contributions.
• Strong ability to inspire and motivate self and others.
• Strong relationship building skills, leadership and vision to manage a team
• Demonstrated commitment to Clif Bar’s values and aspirations, and ingredients.
Technical Expertise Required:
• Basic knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
Education/Training Required:
• BS/BA or equivalent work experience required.
• 5 – 7 years’ experience that includes sports marketing and experiential program management
Travel Required:
• 5 – 10% travel to Trade Shows and like events.
Be Yourself…
Take yourself lightly and your work seriously. And…bring your best self to work each day!
Please submit your cover letter and resume through Malakye.
The ideal candidate will have an immediate connection to our Five Aspirations. As well as embody the “Clif Bar Ingredients” (Create, Inspire, Connect, Own It, and Be Yourself).
This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day. Candidates, who connect through positive and respectful interaction, inspire greater success across all Five Aspirations and create extraordinary experiences, solutions and ideas will be at the top of our list.
The Senior Manager, Sports Marketing, is responsible for driving the Sports Marketing vision for the CLIF and SHOT brands. Through innovative and authentic experiential marketing plans, and a deep understanding of the athlete experience, this position will build CLIF’s sports equity and position CLIF as a leader in the eye of the athlete in CLIF’s core sports and beyond. Primary responsibilities include building short and long term sports marketing strategy, leading a team in developing sports-specific plans, bringing the voice of the athlete to life internally, and translating brand messages into relevant athlete experiences.
Primary Responsibilities:
• Partner with Sr. Experience Manager to create Sports Marketing vision to define the role of Sports Marketing in driving long term growth and equity.
• Drive ongoing evolution of Sports Marketing strategy to support one and five-year brand objectives.
• Drive innovation in our Sports Marketing model, while maintaining CLIF Bar’s grassroots, authentic approach.
• Develop and evolve strategies for elements of the sports marketing mix (athlete sponsorship, event marketing, content, etc).
• Act as the voice of the athlete – bring athlete insights forward, and drive the authentic athlete experience into the heart of our marketing efforts.
• Be an advocate for our core sports within the organization, and build strong internal partnerships to influence key parts of the mix (Sports Retail, product and packaging, communications, trade shows, etc).
• Identify, build and nurture key relationships in the outdoor/CLIF sport communities for engagement in current initiatives, and for sharing best practices for future evolution.
• Manage Sports Culture Managers and Team CLIF Bar Coordinator in development of strategic sports plans that ladder up to Sports Marketing objectives, and lead Sports team in planning, integration and execution of new product launches and sport-focused initiatives and programs.
• Ensure timely execution of Sports Marketing plans, including managing the approval process and sharing progress with key stakeholders.
• Cultivate a continued passion for our brands and our sports within the team, and foster creativity to bring authentic ideas to life
• Stay current with experiential and sports marketing trends and innovation, and translate to relevant strategies for CLIF.
• Incorporate CB&C aspirations into marketing plans, including ways to reduce environmental impact and support our communities.
• Model CB&C company philosophy, values, principles and best practices of leadership (both externally and internally).
Position-Specific Skills Required:
The ideal candidate will:
• Be a genuine Clif Bar & Company ambassador, who exemplifies the Clif Bar culture in all candidate communications and interactions.
• Embody the Clif Bar Five Aspirations and Ingredients.
• Be a Strategic and entrepreneurial thinker, capable of building plans to support brand objectives, and have a passion for CLIF’s core sports.
• Proven success managing a team and working cross-functionally in a team-oriented environment.
• Exemplify a solid understanding of marketing concepts and techniques.
• Visionary thinker and creative problem solver.
• Strong Verbal/written communication skills.
• Proven budget management experience.
• Skills in multi-tasking and prioritizing work with impeccable attention to detail.
Leadership Skills Required:
• Take ownership and responsibility for actions, behaviors and contributions.
• Strong ability to inspire and motivate self and others.
• Strong relationship building skills, leadership and vision to manage a team
• Demonstrated commitment to Clif Bar’s values and aspirations, and ingredients.
Technical Expertise Required:
• Basic knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
Education/Training Required:
• BS/BA or equivalent work experience required.
• 5 – 7 years’ experience that includes sports marketing and experiential program management
Travel Required:
• 5 – 10% travel to Trade Shows and like events.
Be Yourself…
Take yourself lightly and your work seriously. And…bring your best self to work each day!
Please submit your cover letter and resume through Malakye.