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Some revolutions are not begun with a bang or a shout. Some revolutions quietly appeal to the senses, the intellect and even the soul. They are born out of constant thought and intense passion to effect change and to drive progress. It is with this mindset, that Kaenon Polarized was born.
In 2001, brothers, Steve and Darren Rosenberg noticed that polarized eyewear as the world knew it had serious shortcomings in all available materials. They saw through the fancy names and marketing spin of the leading eyewear brands and realized that polarized eyewear could be pushed to a level never before seen. With their entrepreneurial drive and passion to evolve the world optically, they set out to create a new polarized lens material, SR91, that would enable their customers to experience clarity and polarization like never before.
Now you can be part of the revolution as Kaenon is hiring for a Public Relations Director.
Purpose: Manage the flow of information between Kaenon and its audience while increasing the quantity and quality of positive exposure to each audience. Audiences include print media, news media, end consumers, Kaenon retailers, Kaenon distributors, online communities, tradeshow and event organizers/participants, industry participants, Kaenon sales representatives (internal and external), Kaenon trade partners, and other Kaenon stakeholders.
The Public Relations Manager will have the following responsibilities:
• Build and manage editorial calendars across verticals
• Identify key opportunities and develop relationships with respective media (optical, sport (drill down to sport specifics), fashion, retail, etc) and create/develop editorial content – positioning Kaenon as a valued source, respected voice with relevant information about trends, lens technology, etc...
• Lead the media relations strategy including developing product/people story lines from Kaenon’s vast content portal (products, athletes, events, etc…) and write feature stories, press releases and further corporate pitches, boiler plates, UVP (unique value proposition) to be used through all media outlets/verticals.
• Events – coordinate, manage and lead all events from a Public Relations stand point, from conception and on site management to post event media/exposure optimization.
• Product Launches – manage product launches with full press tour, coordinating with offline events and seasonal releases, leveraging print media and online media.
• Work with Sales, Sport Marketing, Creative, and Web Managers to develop, execute and measure the results of public relations programs.
• Manage the information flow and distribution of weekly internal Marketing Memo and make usable for internal sales and public consumption.
• Work with Web Manager to implement online content and social networking strategy.
• Prepare briefing documents, talking points, presentations and organizational announcements.
• Secure industry award, ranking and recognition opportunities for products.
• Secure speaking engagements for key executives.
• Provide PR counsel, media training and support to key executives and others as needed.
Requirements
• Undergraduate degree from accredited university with major or minor in either PR/Journalism/Marketing/Advertising/Business.
• 5 – 7 years of related PR experience.
• Agency or action sport industry experience preferred.
• Microsoft Office, Adobe Creative suite.
• Copywriting and editing experience a plus.
Formalities
This full time position will be based in the Newport Beach offices of Kaenon Polarized. Base Salary, Health and Dental Benefits, 2 weeks vacation, and Casual Dress.
Please submit your resume through Malakye.com.
In 2001, brothers, Steve and Darren Rosenberg noticed that polarized eyewear as the world knew it had serious shortcomings in all available materials. They saw through the fancy names and marketing spin of the leading eyewear brands and realized that polarized eyewear could be pushed to a level never before seen. With their entrepreneurial drive and passion to evolve the world optically, they set out to create a new polarized lens material, SR91, that would enable their customers to experience clarity and polarization like never before.
Now you can be part of the revolution as Kaenon is hiring for a Public Relations Director.
Purpose: Manage the flow of information between Kaenon and its audience while increasing the quantity and quality of positive exposure to each audience. Audiences include print media, news media, end consumers, Kaenon retailers, Kaenon distributors, online communities, tradeshow and event organizers/participants, industry participants, Kaenon sales representatives (internal and external), Kaenon trade partners, and other Kaenon stakeholders.
The Public Relations Manager will have the following responsibilities:
• Build and manage editorial calendars across verticals
• Identify key opportunities and develop relationships with respective media (optical, sport (drill down to sport specifics), fashion, retail, etc) and create/develop editorial content – positioning Kaenon as a valued source, respected voice with relevant information about trends, lens technology, etc...
• Lead the media relations strategy including developing product/people story lines from Kaenon’s vast content portal (products, athletes, events, etc…) and write feature stories, press releases and further corporate pitches, boiler plates, UVP (unique value proposition) to be used through all media outlets/verticals.
• Events – coordinate, manage and lead all events from a Public Relations stand point, from conception and on site management to post event media/exposure optimization.
• Product Launches – manage product launches with full press tour, coordinating with offline events and seasonal releases, leveraging print media and online media.
• Work with Sales, Sport Marketing, Creative, and Web Managers to develop, execute and measure the results of public relations programs.
• Manage the information flow and distribution of weekly internal Marketing Memo and make usable for internal sales and public consumption.
• Work with Web Manager to implement online content and social networking strategy.
• Prepare briefing documents, talking points, presentations and organizational announcements.
• Secure industry award, ranking and recognition opportunities for products.
• Secure speaking engagements for key executives.
• Provide PR counsel, media training and support to key executives and others as needed.
Requirements
• Undergraduate degree from accredited university with major or minor in either PR/Journalism/Marketing/Advertising/Business.
• 5 – 7 years of related PR experience.
• Agency or action sport industry experience preferred.
• Microsoft Office, Adobe Creative suite.
• Copywriting and editing experience a plus.
Formalities
This full time position will be based in the Newport Beach offices of Kaenon Polarized. Base Salary, Health and Dental Benefits, 2 weeks vacation, and Casual Dress.
Please submit your resume through Malakye.com.