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Merrell / Chaco has an immediate opportunity for a Marketing Manager to join the team in Rockford, MI.
Your mission: Lead the development and execution of critical marketing programs with our US market wholesale partners. Additionally, develop the marketing plan for the Chaco business and lead the execution within the US market
Merrell Responsibilities
• Develop a Marketing Strategy for the US wholesale business that targets return on investment within the majors and independents. Develop the tool box that the reps will have to drive sell through at retail and measure the effectiveness of these efforts on an ongoing basis.
• Work directly with key retailers to deliver a strong return on co-op dollars.
• Work with the sales team and tech rep function to deliver value behind instore promotions and activities that are run with our retailers. Ensure that the primary goal of these activities is to build awareness and sales of Merrell within the wholesale channel.
• Initially manage one to two direct reports whose responsibilities will include the development of point of sale materials and their execution, the development and execution of shop in shop programs, oversee the management of the customer marketing budget, ensuring the consistent and favourable use of imagery, equity marks and brand positioning by retail partners.
• Ensure the brand positioning is understood by our sales teams and support them with marketing tools. Communciate US marketing plans that build consideration of the Merrell brand and new products.
• Work with the product marketing team for footwear and apparel to execute the seasonal and product stories at a retailer level (majors, independents and owned retail)
• Work with the tech rep manager and team to ensure they have the tools, programs, brand understanding to successfully build Merrell awareness and consideration.
Chaco Responsibilities
• Develop a marketing plan that supports the business goals of the Chaco footwear brand.
• Lead and/or execute the plan and measure effectiveness against the goals.
• Work with the International team to effectively communicate the marketing priorities on a global basis
Position Requirements:
• Strong experience of working with retailers in a sales, customer marketing or traditional marketing capacity. Preference shown to candidates with a combined sales and classical consumer or customer marketing background.
• Strong personal connections with Outdoor activities.
• A natural team leader and team player.
• Ability to establish and maintain effective working relationships both internally and externally.
• Good oral and written communication skills. Influencing skills required.
• Ability to multi-task, combining strategy and execution. A willingness to step in to get the job done.
• Proficiency with personal computers.
• A track record of effectively working to a budget and measuring results.
• Ability and willingness to travel extensively throughout the US.
Please submit your resume and cover letter through Malakye.com
Your mission: Lead the development and execution of critical marketing programs with our US market wholesale partners. Additionally, develop the marketing plan for the Chaco business and lead the execution within the US market
Merrell Responsibilities
• Develop a Marketing Strategy for the US wholesale business that targets return on investment within the majors and independents. Develop the tool box that the reps will have to drive sell through at retail and measure the effectiveness of these efforts on an ongoing basis.
• Work directly with key retailers to deliver a strong return on co-op dollars.
• Work with the sales team and tech rep function to deliver value behind instore promotions and activities that are run with our retailers. Ensure that the primary goal of these activities is to build awareness and sales of Merrell within the wholesale channel.
• Initially manage one to two direct reports whose responsibilities will include the development of point of sale materials and their execution, the development and execution of shop in shop programs, oversee the management of the customer marketing budget, ensuring the consistent and favourable use of imagery, equity marks and brand positioning by retail partners.
• Ensure the brand positioning is understood by our sales teams and support them with marketing tools. Communciate US marketing plans that build consideration of the Merrell brand and new products.
• Work with the product marketing team for footwear and apparel to execute the seasonal and product stories at a retailer level (majors, independents and owned retail)
• Work with the tech rep manager and team to ensure they have the tools, programs, brand understanding to successfully build Merrell awareness and consideration.
Chaco Responsibilities
• Develop a marketing plan that supports the business goals of the Chaco footwear brand.
• Lead and/or execute the plan and measure effectiveness against the goals.
• Work with the International team to effectively communicate the marketing priorities on a global basis
Position Requirements:
• Strong experience of working with retailers in a sales, customer marketing or traditional marketing capacity. Preference shown to candidates with a combined sales and classical consumer or customer marketing background.
• Strong personal connections with Outdoor activities.
• A natural team leader and team player.
• Ability to establish and maintain effective working relationships both internally and externally.
• Good oral and written communication skills. Influencing skills required.
• Ability to multi-task, combining strategy and execution. A willingness to step in to get the job done.
• Proficiency with personal computers.
• A track record of effectively working to a budget and measuring results.
• Ability and willingness to travel extensively throughout the US.
Please submit your resume and cover letter through Malakye.com