As The North Face's Senior Director of DTC Retail and Membership Marketing, you will play a pivotal role in enhancing our customer experience across both the retail brand experience and the XPLR Pass membership program. We desire a creative leader who will obsess consumer insights, understand shopping behaviors and journeys, and enhance and elevate the DTC retail experience, while ensuring the membership program is the connective tissue to serve customers cross-channel. As such, this role also oversees experiential events and activations, building unbelievable product and innovation stories and experiences to drive demand and impact across the marketplace.

This role requires a strong understanding of the retail landscape, consumer trends and brand positioning as well as the ability to collaborate cross-functionally and lead a team of retail experience, visual merch, membership, and experiential professionals. This leader will immerse themselves in the business and constantly look for opportunities to evolve and improve the way we tell our product stories and bring them to life, all in an effort to connect with consumers and drive brand loyalty and sales.

The ideal candidate will have deep experience working in DTC retail brand and membership, and with leading happy, balanced, collaborative, and productive teams.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. 

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
! Empower exploration and the thrill of the unknown for as many people as possible.
! Protect the places where we live, play, and operate.
! Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Senior Director, Retail and Membership Marketing – Americas

How You Will Make a Difference

What you will do:
! Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we tell our product stories in store. This includes overseeing the application of global seasonal directives and developing Americas DTC retail experiences and concepts.
! Develop, drive & own DTC Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across TNF’s Americas Owned & Operated Stores and Outlets, focusing on physical + digital. This role does not oversee Ecom, but should develop a strong partnership with that team.
! Develop, drive & own XPLR Pass Membership vision and roadmap across stores, ecom, and experiential, ensuring we continue to welcome new customers to the program, consistently engage and retain new and existing members through inspiration and enablement, and drive 365-relevance and year-round demand.
! Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving, Windows, 4 wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives.
! Lead, manage and define retail and membership marketing organization by providing the team with clear vision, coaching and motivation to support VF / TNF values and objectives.
! Plan & manage Americas retail and membership marketing budgets to ensure economies of scale and synergies for optimum return on investment.
! Work closely with Wholesale Marketing, Brand Management, and Creative to ensure that campaigns, plans and tools are aligned across all channels.
! Partner with Global Retail Marketing Director and EMEA/APAC Retail brand team to leverage knowledge and share best practices globally.
! Partner with Global XPLR Pass Director and EMEA/APAC Membership teams to leverage knowledge and share best practices globally.
! Work closely with direct leader, VP Americas Marketing, and cross-functional leaders including Americas VP Retail and VP Ecom, to maximize best in class consumer experience across DTC and ensure GTM integration with Marketplace Merchandising, Retail Operations, and Membership Roadmap.

How you will do it:
! Consumer connection: We lead with consumers. Passion for outdoor activities and a keen understanding of the outdoor consumer, shopping behaviors and retail journeys
! Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated retail and membership strategy.
! Data-driven decision making: Utilize data insights and analytics to make informed decisions regarding strategies, tactics, and engagement. Continuously monitor KPIs and adjust approaches accordingly.
! Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity. 
! Communication: Exceptional written, verbal, visual communication, and presentation skills, with a high proficiency in Keynote and Microsoft Office.
! Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
! Ability to balance creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
! Entrepreneurial attitude with demonstrated agility and adaptation to change in business needs or direction while staying organized and managing multiple projects/priorities.
! Budget Management: proven ability to manage large budgets and maintain efficient allocation of resources and cost-effectiveness of campaigns.
! Team Leadership: Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, inclusivity, and accountability.
! Market and Competitive Analysis: Stay updated on market trends, competitor activities, and industry best practices to identify growth opportunities and maintain a competitive edge.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success
! Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
! 10+ years of retail brand experience (building and implementing strategies)
! Experience in membership programs strongly preferred
! Experience in outdoor, s