BRG Sports is the home of Bell, Riddell, Giro and Blackburn located in Scotts Valley, Calif.

We are looking for a Marketing Manager for Giro Cycling to join our team.

Position Overview:
The Marketing Manager is responsible for all aspects of marketing communications, advertising, and public relations with a focused effort on growing brand awareness and strengthening brand image in our global market and after-market business areas.

Essential Job Functions:
· Establish marketing communication priorities and manage the execution of annual marketing plans
· Manage advertising strategies and campaigns that achieve worldwide brand marketing objectives
· Work closely with Brand Managers to ensure a consistent brand message and appearance across all product categories
· Support PR and advertising agency relationships
· Manage media schedules and adhere to project budgets
· Responsible for assisting and developing tactical marketing plans with international distributors
· Provide international markets with necessary assets to assist their advertising and PR objectives and maintain a consistent, strong, brand image in all markets worldwide
· Responsible for planning, reconciling and delivering all brand projects to budgets
· Manage the development and production of all printed and electronic collateral materials to achieve worldwide brand and product marketing objectives
· Ensure that Giro-sponsored teams and riders are represented in collateral and media channels
· Plan, develop and execute product catalog projects including product and action photo shoots, marketing program information, and dealer mailings in support of annual sales meetings
· Assist digital team in managing all aspects of consumer websites including site design, content and technologies. Responsible for developing bi-monthly content updates, annual product updates and the maintenance of all databases
· Focus on development of emerging social media programs to drive brand equity and awareness
· Manage and contribute to social media channels
· Manage digital calendar including campaigns, newsletters and contests
· Remain informed about cycling industry news, trends, and competitor product advancements
· Assist with tradeshow activities and promotions
· Assist with naming of new products and technologies

Education and Training:
· Bachelor’s Degree in marketing or related field, or equivalent work experience
· 4-7 years marketing and/or sales experience – preferably in consumer sporting goods industry
· A strong understanding and working knowledge of design, color trends, and printing processes
· Proficient with MS Word, Excel and PowerPoint. Skills in Photoshop, Illustrator, Project Manager and Mac based programs helpful

Skills and Abilities:
· Very detail oriented with the ability to manage multiple projects and timelines
· Excellent written and verbal communication skills
· Ability to coordinate and manage internal and external resources while maintaining a team atmosphere
· Willingness to travel
· Passion for and good knowledge of bicycling industry and trends

At BRG Sports we love determination and perseverance – it is part of what makes us a great company! And we also value the professional privacy of each of our team members. Therefore we respectfully ask that you do not contact our executives or hiring teams directly.

Resumes and cover letters will only be accepted by clicking the "Apply Now" button below or by emailing to:
joinus@BRGsports.com
**If sending direct email, be sure to include Position Title in your subject line.

Choosing to cross this boundary is cause for a personal foul, flag on the play, well… you get the picture! We hope to see your resume submitted soon!"

BRG Sports is an equal opportunity employer