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5.11 Tactical CMO, Debra Radcliff, Receives Top 100 Marketer Award

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Nathan Borowski

PR Director at Backbone Media, LLC.

5.11 Tactical, the global innovator of Purpose-Built Gear™, proudly announced today that the company's Global Chief Marketing Officer, Debra Radcliff, has been recognized with a Top 100 Marketer Award by the 2023 OnCon Icon Awards.

Awarded annually, the OnCon Icon Awards recognize a group of industry leaders that are selected by peers for demonstrating outstanding leadership and innovation while creating success for their companies and a positive impact within their respective industries.

“I’m truly honored and grateful to receive this award from so many outstanding executives across the marketing industry,” Radcliff said. “5.11 is an amazing brand with a strong identity and vision, and I consider myself blessed to lead its talented marketing team. I look forward to our bright future ahead.”

Radcliff joined 5.11 Tactical in 2018 as the company’s Global Chief Marketing Officer after serving in various marketing leadership roles with Sports Authority, Home Depot, and West Marine. During her time with 5.11, she has helped oversee strategies for the brand’s ABR Academy Classes, collaborations with leading feature film and video game producers, retail store expansion, the introduction of several new product lines and much more.

“Deb is a phenomenal leader and person for our entire company,” said the CEO of 5.11 Tactical Francisco J. Morales. “Her guidance for our marketing and brand strategy has propelled 5.11 to new heights and she inspires all of us to strive to be the best we can while enjoying the ride along the way.”

For 20 years, 5.11 Tactical has worked directly with end users to design Purpose-Built Gear™ for enhancing the safety, comfort and performance of those who serve, outdoor adventurers, training enthusiasts and customers who wish to live the brand’s mantra of Always Be Ready.

5.11 Tactical products can be purchased online, through authorized dealers and retailers, as well as at more than 100 company-owned retail stores across the U.S. To learn more about the brand and special anniversary celebrations taking place throughout the year visit www.511tactical.com.

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About 5.11, Inc.
With offices around the globe, 5.11 works directly with end users to create Purpose-Built Gear™ to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who always have to be ready. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical, Purpose-Built Gear™ and Always Be Ready are trademarks of 5.11, Inc. All rights reserved.


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