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B$Z: Apex Ski Boots Launches Re-Vamped Website with New Interactive Fit & Features Tools

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Katie Ferraro

Apex Ski Boots, the innovators behind the high performance modular ski boot system, launched its new website today, www.apexskiboots.com, with updated features and interactive capabilities for finding the perfect fitting boot for this winter. 

The re-vamped website now features animated images of the boot system to visually explain how the components work together, as well as 360 degree views of each of the six new models for full product detailing. In addition, the Fit Room now includes a user video and interactive fit finder tool to help skiers obtain their ideal boot size.  

Unlike traditional boots, the Apex System offers a vastly simplified fitting process for comfort, warmth and performance virtually straight out of the box. Apex offers a perfect fit guarantee, providing a full refund for any reason prior to skiing in the boots, including exchanging sizing at no cost to the consumer. 

Apex skiers receive a ton of questions about their boots both on and off the slopes. Share your experience with fellow enthusiasts through the new Ambassador Program, and as a thank you for your invaluable support, Apex will send you new gear. Members will receive an Apex X-Tee just for joining, and be eligible to received additional cool gear for every new referral added to the Inside Edge mobile app. 

Dealer support has also been added for Apex retailers with a new backend dealer login tool added to the website. 

The new boot models for Winter 15/16 include upgraded features including adjustable flex-arm on the back of the chassis to adjust/customize the forward lean of those boots for higher performance, a new external tongue design designed for smoother fit and closure as well as shedding water, and dual Boa closure system for customized comfort and fit.

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