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B$Z: Grassroots Outdoor Alliance Launches New Website for Inaugural Connect Show

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Katie Ferraro

Grassroots Outdoor Alliance, the independent outdoor specialty retail organization, is proud to unveil the new Grassroots Connect website in advance of its premiere event this November.

Grassroots Connect is an early season, invitation-only buying show designed to unite and empower independent, specialty outdoor retailers. The multi-day event provides efficient and cost effective opportunities for busy retailers to connect with industry brand and sales representatives. Grassroots’ Fall Connect will take place November 11-13 in Knoxville, Tennessee.

Grassrootsconnect.net is a one-stop-shop for Connect attendees, providing specialty retailers, brands and sales reps all of the resources, tools and information they need in order to successfully plan for and navigate the show, take advantage of collaboration opportunities and garner valuable feedback from fellow attendees.

The new website introduces the show to audiences that are not yet familiar with Grassroots Connect. In addition, it hosts important resources for prospective Grassroots Connect attendees, including information outlining the value of the show to retailers, brands and sales reps. Interested parties can submit an online form to request an invitation to Spring Connect 2016.

“We are excited to present an extremely robust and user-friendly Grassroots Connect website that will help attendees plan and prepare for every aspect of the show,” said Wes Allen, President of the Grassroots Outdoor Alliance. “We hope that the website will make show preparations as simple, quick, and organized as possible for busy retailers and on-the-go brand representatives.”

Learn more about Grassroots Connect, and why the event is positioned to be a powerful asset to brands and specialty retailers that are evolving past the traditional industry structure: http://bit.ly/connectlaunch.

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