B$Z: Howler Brothers Partners with White Cloud Communication
, spirited designer of high-quality coastal adventure clothing and accessories has partnered with the Sun Valley, ID based White Cloud Communication to manage its public relations and communication strategy.
“We are excited to be partnering with White Cloud for our PR efforts going forward,” declared Howler Brothers CMO, Rick Wittenbraker. “Having collaborated with Cassie in the past, we know first hand the skill and experience she brings to the table, especially from the brand side. We jumped at the opportunity.”
Austin, Texas based Howler Brothers is best known for it’s unmistakable authentic look, honoring the soul, passion and timeless style of sports such as fly fishing and surfing, but updated with modern influences from waves, water, geography, fashion and art. With functionality and attention to detail at the forefront, Howler Brothers brings character and creativity to the outdoor apparel category. Favoring small batch production and collaborations with artists and craftsmen, Howler Brothers creates original pieces that deliver both form and function.
“White Cloud Communication is excited to join forces with Howler Brothers to help spread the spirit of Howler Brothers’ fun and adventurous collection to a broader audience,” said Cassie Abel, White Cloud Communication founder. “Its unique styling of functional outdoor apparel truly sets Howler Brothers apart from the noise and the work-hard-then-get-outside-and-play mentality of the Howler Brothers team is a perfect fit for White Cloud.”