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B$Z: Source Interlink Media Rebrands as TEN: The Enthusiast Network

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Source Interlink Media Rebrands as TEN: The Enthusiast Network
Transforms portfolio to focus on core brands Speeds transition to web-led, socially amplified media model

Press Release from TEN

LOS ANGELES, CALIFORNIA – Source Interlink Media today announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network.

“TEN: The Enthusiast Network speaks to who we are, and what we do,” said Scott Dickey, Chief Executive Officer. “We are the world’s premier network of enthusiast brands — we create and deliver content every day that informs, entertains, inspires and connects with enthusiasts. We are dedicated to enabling enthusiasts to pursue the passions that define their lifestyle.”

“‘The Company’s future focus will center on its iconic core brands and their connection with the consumer across all forms of media,” said Dickey. “We are now putting in place the foundation to operate as a truly independent content creation and media services company, and the rebranding signals both the scale of the changes and scope of our ambitions.”

TEN is investing resources in its core enthusiast brands, including Motor Trend, Hot Rod, Automobile, Surfer, GrindTV and TransWorld, to name a few. The portfolio redesign absorbs 12 legacy aftermarket print titles into the most relevant of the core brands. Absorbing legacy aftermarket print titles that feature largely duplicative content into stronger core brands will deliver our customers an engaged and valuable audience with greater efficiency and scale.

Affected Title  Relevant Core Brand 
Popular Hot Rodding Hot Rod
Rod & Custom Street Rodder
High Performance Pontiac Hot Rod
Custom Classic Trucks Classic Trucks
4 Wheel Drive & SUV Four Wheeler
Mud Life  Four Wheeler
5.0 Mustang Muscle Mustangs & Fast Fords
Modified Mustangs & Fords Mustang Monthly
Camaro Performers Super Chevy
GM Hi-Tech  Super Chevy
Import Tuner Super Street
Honda Tuning  Super Street

In aggregate, the portfolio changes accelerate the company’s move to a Web-Led, Socially Amplified Media Model. “It is not up to us to decide how our consumers choose to interact with our brands,” said Dickey. “Our job is to provide them with the content they want, where they want it, and when they want it. Our business model needs to reflect this new reality.”

The portfolio changes, which will include the relocation of Automobile from Ann Arbor, MI, will also centralize much of the company’s production of auto-related content in its Los Angeles headquarters, increasing efficiencies and the ability to rapidly deploy content across multiple platforms. Eight-year company veteran and experienced automotive journalist Mike Floyd will become the new editor-in-chief. Current deputy editor Joe DeMatio and several members of the Automobile editorial staff will be operating out of the company’s newly expanded Detroit office. The changes will consolidate the production of all in-market automotive content under the direction of Angus MacKenzie, chief content officer.

Long time editor-in-chief and president of Automobile, Jean Jennings, will leave the company to focus on the development of her own Jean Knows Cars automotive brand, which launched in 2012. “We would like to thank and recognize Jean for her contributions to the Automobile brand over the past 29 years,” said Chris Argentieri, President Source Interlink Media’s Automotive Division. “Although we are sorry to see her leave, we are excited to support Jean as she pursues her next venture in building Jean Knows Cars.”

About TEN: The Enthusiast Network
TEN: The Enthusiast Network LLC is the world’s premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld and GrindTV. With more than 60 publications, 100 Web sites, the world’s largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day. For more information visit

1501 Lincoln Blvd.#1014 Venice, CA. 90291