Cotopaxi Partners with Mercy Corps to Raise Funds for the Humanitarian Crisis in Ukraine
Salt Lake City, UT. (March 15, 2022) – B Corp and impact driven brand Cotopaxi, is driving awareness and raising funds for the ongoing humanitarian crisis in Ukraine. In alignment with their goal to eradicate global poverty and support major humanitarian and human rights change, Cotopaxi is encouraging people to join in supporting Ukraine refugees through the Cotopaxi Foundation and its partnership with Mercy Corps. Now through April 15, Cotopaxi will match up to $10,000 in consumer and employee donations, allocating 100% of funds raised to the cause.
The humanitarian catastrophe unfolding in Ukraine is threatening lives, infrastructure and livelihoods, driving food shortages, and causing significant mass displacement. Almost 3 million people have fled Ukraine since the beginning of the conflict, and it is estimated there could be 4 million Ukrainian refugees in the region if the conflict continues. The crisis is on track to become Europe’s largest refugee crisis since World War II. Cotopaxi’s foundational purpose as a disruptor of capitalism and proponent of conscious consumerism, is to support the global population and eradicate poverty.
Through the Cotopaxi Foundation, donations will be allocated to Mercy Corps, one of the most recognized global humanitarian organizations helping people recovering from crises. Mercy Corps has team members on the ground in Ukraine, Poland, and Romania, working quickly to understand the evolving needs as they respond. They are currently funding local organizations that know their community needs best and are already working to meet urgent needs, distributing items like medical supplies and food stables as well as supporting marginalized groups like third-country nationals crossing from Ukraine into neighboring countries As their response gets underway, they plan to provide emergency cash assistance and connect people on the move with information, such as where to access basic services, information on safe routes, and legal rights.
To learn more about Mercy Corps, Cotopaxi’s partnership, and ways you can support the Ukraine Crisis, visit Cotopaxi’s blog, or donate here.
Cotopaxi Press Contact: Erin Wyer | Erin@OutsidePR.com | 612.747.1314
Cotopaxi is a carbon-neutral outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using repurposed, recycled, or responsible materials by 2025. We allocate 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2021, we aided over 1 million people in extreme poverty through targeted grants to outstanding organizations with proven methodologies. For more information please visit https://www.cotopaxi.com
About Mercy Corps
Mercy Corps is a global team of 5,400 humanitarians working to create a world where everyone can prosper. In more than 40 countries affected by crisis, disaster, poverty and climate change we work alongside communities, local governments, forward-thinking corporations and social entrepreneurs to meet urgent needs and develop long-term solutions to make lasting change possible. In 2021, Mercy Corps reached over 50 million people. For more information please visit https://www.mercycorps.org/