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EMP: Petzl America Names Tom Adams As Sales Director

System User

Petzl America Names Tom Adams As Sales Director
Press Release from Petzl

CLEARFIELD, Utah (Oct. 4, 2013) – Petzl America, the North American headquarters of verticality equipment and lighting company Petzl, today announces the appointment of Tom Adams to Sales Director. Adams worked as Petzl America’s Sport Division Manager for the past six years. In his new role, he will be responsible for driving sales across the Sport, Professional, and Headlamp divisions.

Prior to joining Petzl America, Adams spent 16 years working with major brands in the outdoor industry, in capacities ranging from manufacturing and retail sales to marketing to sales management.

“I am truly excited to welcome Tom into the Sales Director position,” says Petzl America President Nazz Kurth. “His authenticity, focus, and people skills are outstanding. His experience as a rep, spending time on the road, and visiting dealers gives him a deep understanding of rep and dealer needs. In the years I’ve worked with Tom, I have greatly appreciated his business acumen, managerial skills, and creativity.”

As Sport Division Manager, Adams guided Petzl America to consistently strong sales and oversaw nine outside sales rep agencies covering the U.S. and Canada. Of his many achievements as Division Manager, Adams highlights his development of the Petzl Turns Program, designed to eliminated many of the challenges of standard pre-season ordering programs. Adams states, “it has proved to be a time-saving tool that our dealers truly appreciate.”

A Utah native, Adams is an avid climber, cyclist, and skier. He has first ascents as difficult as 5.14 to his name, as well as speedy ascents of peaks such as Wyoming’s Grand Teton. He’s ridden the 200-mile LOTOJA cycling day race seven years running and has been skiing since he was four.

One of Petzl’s overarching missions is to provide not just products, but also the technical information and training end users need to best utilize those products. As an expert in all things Petzl, Adams also brings a love for the teaching side of things. “It all goes back to education,” Adams explained. “Just like our team here at Petzl America, none of our products are stand alone; they work as parts of systems. I’m happy to continue collaborating with and educating our Sport, Professional, and Headlamp dealers about our products and the systems that connect them in order to better their business and ours.”

About Petzl
Petzl America is the North American division of Petzl, headquartered in France. For over 50 years, Petzl has developed innovative tools and techniques used by those who work and play in the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing, caving, and alpinism. In the professional market, Petzl is a world leader in work-at-height, fire and rescue, and tactical equipment and techniques. A family-owned business, Petzl is committed not only to quality and innovation, but also to giving back to the communities that have made us so successful. For more information, visit

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