Lucas Oil Named Official Oil Provider of Mammoth Resorts
Digital Campaign Specialist at Malakye.com
Lucas Oil Products, Inc. is now the official oil provider and sponsor of Mammoth Resorts, building on a relationship that started with Lucas Oil’s sponsorship of the Mammoth Motocross over the last three years.
The expanded partnership marks Lucas Oil’s renewed support of one of the premier amateur motocross race in the nation. Lucas Oil also joins companies such as Ford, GoPro, Coca-Cola and Oakley as an official sponsor of a number of other winter and summer events celebrated at Mammoth Mountain and its sister resorts, June Mountain, Bear Mountain, and Snow Summit, which are all within easy driving distance from Southern California, the largest market of skiers and snowboarders in the country.
“Mammoth is in our own backyard,” says Tom Fredrickson, COO of Lucas Oil Products. “It attracts the outdoor enthusiasts and athletes alike, but also the moms and dads loading their kids into the car for a family road trip. Some of our most successful products are for the everyday consumer. Lucas Oil’s additives have been proven to reduce overall oil and fuel consumption by lowering engine temperatures and cleaning fuel systems. That’s important because Mammoth’s uniquely high elevation demands products that are tested and reliable under the harshest conditions.”
“Having partnered with Lucas Oil as an event sponsor of Mammoth Motocross, we knew firsthand how much value they bring as a partner,” said Erik Forsell, Mammoth Resorts’ CMO. “We operate a lot of very specialized machinery under some intense conditions. Operationally, we’re going to benefit from access to Lucas’ expertise and unique products. Many of our guests drive to our resorts each year; through content, event activations and direct communications, we can help introduce them to the same high-performing Lucas Oil products we use at our mountains.”
About Lucas Oil:
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. is the world leader of high performance lubricants and problem solving additives and produces and markets more than 270 unique formulations in more than forty countries. Products include engine oils, greases, gear lubes, problem-solving additives and car-care products. In the USA, Lucas Oil is sold in more than 30,000 auto parts stores displaying the biggest variety of shelf products of any oil company, and at every truck stop nationwide. Lucas Oil has two major plants in the United States: the original one in Corona, California, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas, LucasOilRacingTV and MAVTV, plus a state-of-the-art, 350,000-square-foot oil products facility in Corydon, Indiana.
About Mammoth Resorts:
Mammoth Resorts is the leading four-season mountain resort operator in California. The company owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host over two million annual skier/snowboarder visits. Mammoth Resorts is also the owner-operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, the Village Lodge, Mammoth Mountain Bike Park, Snow Summit Bike Park, Mammoth Snowmobile Adventures, Sierra Star Golf Course, and Bear Mountain Golf Course.
For more information visit http://www.mammothresorts.com/.