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Picture Awarded “Fastest Growing Apparel Brand” in US Specialty Outdoor and Snowsports Markets

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Maro LaBlance

Founder // Brand Storyteller at Campfire-Collective

DENVER, CO (January 13, 2023) - The NPD Group announced the winners of its Outdoor Sports Retail Performance Awards earlier this week, awarding Picture the fastest-growing brand in the apparel category. The award is based on in-store and e-commerce sales revenue in the US outdoor and snow specialty retail markets compiled from NPD Retail Tracking Service data.

Started in 2008 by three childhood friends, Picture’s mission is to fight climate change through their passion for board sports and the great outdoors. From day one, the brand established progressive environmental standards while remaining true to their fun, off-beat spirit – qualities the brand is still best known for around the world. Today, the B-Corp certified brand’s commitment to a sustainable, ethical, and environmentally responsible approach covers every aspect of their business, from supply chain to manufacturing to shipping.

“From a European perspective, America is the land of the ‘American dream’ – a place where anything is possible,” said Picture Co-Founder, Julien Durant. “Over the last nine years we’ve worked hard to build the brand in the North American market with our US sales partners at Global Sales Guys. But this achievement is really the result of an entire team’s efforts to bring something fresh to the market and share Picture’s story.”

Picture’s core business and growth have been within the snowsports market in the US, achieving consistent year-over-year-growth averaging 30% and in 2022, over 40%. As the brand continues to expand its footprint in the US market with their streetwear and surf collections, a sustained upward trajectory is expected in adjacent markets.

“We are humbled by this achievement and excited about Picture’s future in North America. Our team’s commitment to using business as a force for good and Picture’s ability to connect with a consumer who shares our same values to ‘Ride, Protect & Share’ will serve as continued motivation to drive us to the next level.”

For more information, contact Maro LaBlance at maro@campfire-collective.co.

1501 Lincoln Blvd.#1014 Venice, CA. 90291