Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community
A portion of proceeds from sales of Rainbow Klunken drinking bottles to benefit international LQBTQI organization and raise awareness to promote human rights
LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI) community.
“At Primus we want to inspire anyone and everyone that is interested in nature to feel welcome in the outdoors,” says Becky Day, marketing manager for Primus. “With the rainbow being a symbol of diversity and inclusion for human sexuality and gender, we’re proud to honor the LGBTQI community with a bottle dedicated to raising awareness and that supports an international human rights organization that empowers individuals within the community.”
Launched in Spring 2021, the Klunken series of drinking bottles provides a solution to carrying a water bottle in the side pockets of the iconic Fjällräven Kånken daypack. The Klunken Rainbow complements the Kånken Rainbow series to amplify the message that the outdoors are for all, with details that include a rainbow webbing strap and the phrases, “Nature doesn’t judge,” and, “Love is love,” embossed on the lid of the bottle. Primus will donate one Euro for each bottle sold to the Belgium-based International Lesbian, Gay, Bisexual, Transgender Queer and Intersex Youth and Student Organization, IGLYO.
Available in a 0.5-liter size, the Klunken Rainbow (MSRP $29.95) is a double-wall drinking bottle that is lightweight and well-suited for staying hydrated during every-day activities. Constructed with 18/8 food grade stainless steel and utilizing a cork-lined threaded stopper with a Kånken-style webbing handle at the top, the Klunken Rainbow is available in two colors that mirror the current Kånken Rainbow color options. As is true with all Primus products, the Klunken Rainbow is designed with timeless styling and constructed of premium materials.
To learn more about IGLYO, please visit www.iglyo.com. The Primus Klunken Rainbow will be available Fall 2021, directly from www.primus.us, and through select retailers. Please direct media inquiries to Senior Account Manager Eric Hockman at email@example.com.
About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based
in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us