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Superfeet Launches Innovative Insole Recommendation Experience Nationwide

Robert Steffens

Insole industry leader rolls out new software that delivers data-driven insole recommendations 

FERNDALE, Wash. (Oct. 7, 2022) – Superfeet, the global insole industry leader, expands their Personalized Fit Experience, to include data-driven insole recommendations. Using lab-quality tools and advanced biomechanics analytic software, trained fit experts at specialty retail locations across the country can now quickly guide people through an insole matching experience to deliver custom-tailored results.

“The structure of a human foot is as unique as a fingerprint and the insole recommendation tool is our way to simplify the complexity of finding the right insole for each person’s foot,” says John Rauvola, Superfeet President and CEO. “Not only does the new system analyze foot biomechanics, dimensions and personal needs in order to recommend Superfeet insoles, it also takes customization to the next level with the option to create individually personalized insoles, 3D-printed at our headquarters in Washington.”