Aakash Shah: in Mumbai
Aakash Shah
Mumbai | IN
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Summary
Activity
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Work experience
www.weizmannforex.com
Sr. Vice President - Digital | 03/2018 - 09/2019
Key Achievements:
Websites: www.doorstepforex.com, www.weizmannforex.com
Responsible for managing a team of 50 people including web production, web analytics, email marketing, and digital media specialists and Customer Service Agents.
Role:
Web Strategy Development and Implementation:
Designed and implemented strategy for complete automation of display of forex rates based on currency, location, and product.
Digital Marketing Strategy & Execution:
- Responsible for managing budgets of INR 4 Million+ per Month and generating Revenue of INR 500 Million +. The increase sale was a result of developing and implementing a digital marketing strategy that focused on optimizing existing digital marketing programs and introducing new ones.
User experience Design and Implementation:
Conceptualized and implemented various Customer Engagement Programs and Gratification Campaigns for Customer Retention and Growth. Result: Increase in both Ticket Size and ARPU for user base.
Content Design and Development:
Developed and manage all web content to significantly improve visitor conversion, search engine standing and customer retention. Responsible for managing and developing search engine optimized content (2000+ new and revised content pages) and all digital marketing copyrighting.
Education history
Welingkar Institute of Management
MBA | 2013 - 2015
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