Aaron Azevedo: in Poulsbo, WA
Aaron Azevedo

Poulsbo | United States
Skills
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Interests
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Work experience
SKLZ - Pro Performance Sports
VP - Product | 12/2013 - 02/2016
- Managed a global team of 18 responsible for Design, Engineering, Product Management, Product Development, Costing & Sourcing for a $83 million dollar global business.
• Overhauled the Product Creation Process - implemented a Global Product Introduction Calendar
• Reduced supplier base by 50% increasing efficiency and driving profit margin
• Improved net margins improved 350 basis points year over year.
• Reduced SKU count by 50% improving revenue per sku by 32%, and growing net revenue 9.8%
• Transition to a factory direct sourcing model
Quicksilver - DC Shoes
Senior Vice President - Footwear | 05/2010 - 09/2013
• Manage a global team of 85 in footwear Merchandising, Design, Materials, Development, Costing, Sourcing, Production, QC, and shipping for 600 million dollar global business.
• Closed a Korean Sourcing/Agent based office and converted all business to China and Vietnam factory direct model.
Managed Global factory base, primarily in China, Vietnam, Argentina and Brazil.
• Increased production efficiency 10% year over year for 3 years in a row
• Implemented costing system and negotiated flat or increased IGM% 10 quarters in a row.
• Implemented PDM (product data management) line planning, costing, spec database.
• Increased SKU efficiency by 38% while growing the business.

Zoot Sports
Senior Vice President - Footwear | 05/2006 - 04/2010
• Managed the successful design, development, sourcing, manufacturing, QC, and delivery of the first footwear line for Zoot Sports – first season business 2 million in sales.
• Grew the footwear business to over 7 million in sales in 2010.
Saucony
Vice President - Product Development and Sourcing | 06/2001 - 04/2006
• Implemented Product Development, Commercialization, and Sourcing strategy and timeline for all footwear product.
• Managed a global staff of 12 to effectively manage Fit & Wear-test, CAD, Materials, Product Development and Costing functions.
• Increased profit margins 3.8 points across the board. Helped to establish and staff a China Liaison office.
Coach
Divisional Vice President - Product Development | 07/1999 - 04/2001
• Evaluated the Accessory Industry’s “best practices” and Coach’s global factory base, to create and implement a Product Development Process for all Coach product– a 560 million-dollar business.

The North Face
Director Product Development | 01/1998 - 04/1999
• Created, Implemented, and Managed the product creation process between design and production for all North Face products – a 248 million-dollar business.
• Developed and managed a SMU (Special Make-up) that created incremental business at solid margins
Reebok International
Director - Product Development | 03/1992 - 03/1998
- Led the development of the men's footwear businesses; including Football, Baseball, Soccer, Rugby, Golf, Tennis, Basketball, and Training.