Aaron Barnett:

Managed various social media platforms in the DTC eCommerce industry and executed the creation and implementation of social media strategy across platforms leading to a 76% audience growth and 209% engagement growth YoY ? Led community management across social media platforms, and managed and increased relationships for the brands audience by implementing technology to increase brand awareness and build customer loyalty ? Managed in?uencer partnerships and outreach that scaled the affiliate program by 86% with higher engaging content creators and larger social audiences ? Increased monthly affiliate revenue by 41% with UGC strategy and paid partnerships ? Implemented GTM marketing strategies and project scopes while working with creative partners to manage content production for campaigns and new product releases

Managed a team of email marketing coordinators and led quality assurance to successfully build and deploy 100+ email campaigns each day for affiliate partners such as Geico, Quicken Loans and Gillette ? Implemented customer journeys with targeted email campaigns ? Collaborated with stakeholders to strategize and optimize business goals for several eCommerce brands ? Trained email marketing coordinators with creating, implementing, and optimizing campaigns through various email marketing platforms

Created and deployed email campaigns for affiliate partners such as Quicken Loans, Geico, and Liberty Mutal ? Developed skillsets in personalized subject line creation to increase open rates