Aaron Bautista:

Recruited to create an experiential center-of-excellence with increasing usage of virtual strategies and event technologies delivering positive, engaging and immersive customer experiences. Generated 1000+ leads amongst enterprise decision makers and developers partnering with cross-functional teams in the planning, integration and execution of demand generation programs at industry-leading events. Initiated the digital transformation of a new event management process that led to 100% demo throughput, maintained >95% attendee satisfaction scores and improved leads generated by +30%.

Led an integrated campaign creating a new market for virtual reality and Vive, spearheaded by activations at 100+ industry leading events and a mobile truck tour across North America. Grew Vive market share to leadership position over rival Oculus at the end of 2016. Led the end-to-end development of the Vive activation at CES 2016, from strategy to execution where Vive won 22 awards including Best of Show, establishing Vive as a key player in the industry. Guided annual event budgets >$10M and activated at strategically aligned world class industry and consumer events generating enterprise leads, developer partnerships and early tech adopters. Nurtured partnerships and developed co-marketing programs with Microsoft, GameStop, Best Buy. Guided product strategy for consistent messaging to external partners such as event agencies, developers and brand ambassadors.

Successfully launched three categories and brands in a new startup division: RE Camera, Under Armour Band fitness watch and Vive virtual reality system. Led the strategy, brand development and execution of the RE Camera integrated marketing campaign utilizing .com, social media, retail and field marketing activation.

Guided the end to end development of 35 global smartphone launches and 6 brand campaigns, from marketing strategy through execution, across 100 countries with a $500M annual marketing budget. Led the creative development of the integrated marketing campaign assets partnering with and managing advertising agencies, from ATL, social, digital, outdoor, retail and activation. Guided regional marketing teams and external agencies on the product strategies, audience segmentation and message architecture.