Fashion

Lifestyle

Skate

Streetwear

Owner

Executive

Over 20 years of experience in small business management. Strong focus on the casual footwear
and apparel markets in the US and abroad. All around business skills including, but not limited to:
e-commerce, business management, sales, marketing, strategy, import/export, retail,
merchandising, inventory management, social media, product testing, competitive advantage
assessment, market trend analysis, logistics, promotions, staff management, sales forecasting, and
advertising. Exceptional entrepreneurial spirit, high energy, detail oriented, organized, strong field
vision, and highly motivated.

Owner/Operator of Little Jupiter, a kids brand. Offering such products as plushy toys,
bags, apparel sets, and costumes.
•   Brand available on Amazon US and other selling channels.
•   Tasks include product research, sourcing, sampling, setting specifications for output
quality, managing logistics, listing optimization, skill outsourcing, sales forecasting, launch
strategies, Facebook advertising, retargeting of past customers, chat bot marketing
integration, customer service, copywriting, customer social listening, review accumulation
strategies, and more.
•   The line is a side project that generates a forecast of $250K in sales for 2019.
1010 Hampton Rd. Lafayette, CA 94549 USA P: 925-284-1203 E: abeinfo@gmail.com

•   Owner/Operator of footwear & streetwear clothing boutique.
•   Business was targeted at teenage to 35 years olds with both physical and online sales
channels.
•   Store was an active wholesale account with such major footwear vendors such as Nike,
Adidas, Puma, Reebok, New Balance, Asics, and more. Duties included key product
launches, ordering, marketing, sales, vendor relations, market analysis, accounting, staff
management, key product allocation optimization, house brand line management,
advertising, website management, budgeting, social media, driving multi channel sales,
merchandising, promotions, and more.
•   Grew revenue year over year from $0 at start in 2006 to 2018 ($2.6 million).
•   Set and self maintained KPI's for entire existence of the business.

•   Owner of a music distribution company focused on vinyl records for club disc jockeys and fanatics.
•   Main concentration was wholesale export to overseas clients in Japan, Germany, Australia,
France, and United Kingdom.
•   Duties included accounting, sales, collections, manufacturing, working with artists,
planning, etc.

Other Past Employment:

Aaron Biner: Owner in Lafayette, CA

Aaron Biner