Aaron Castaneda, MBA: Sales in Irvine, CA

Represented privately and publicly held sporting goods manufacturers within the territory of Southern California Presented and sold through seasonal marketing programs for new and existing product lines for multiple manufacturers to independent and internet retailers within assigned territory Developed and maintained agency social media platform to promote sales agency as well as cross promote manufacturers new products while creating brand awareness

Sold a broad selection of stock and custom athletic apparel to an extensive demographic within and expanding beyond traditional team sales (advertising and promotional sales) Sought, balanced and maintained sales territory Established positive working relationships independent and contracted vendors within sporting goods industry

Managed independent retail account responsibilities Presented and successfully sold through marketing programs for new and existing product lines to accounts within assigned territory Promoted new and existing product to professional, college, high school and recreation programs and athletes for baseball, football and basketball through grass roots marketing. Developed and maintained relationships with team dealers and outside salesmen within sports industry Assisted Major League and Minor League baseball players with contract obligations and incentives Collected and diagnosed competitor information through extensive analytical and field research

Established personal relationships with players, coaches, and front office staff throughout Major League Baseball Facilitated and reinforced communication between players and marketing representatives contributing to the success of innovative brands and products Assisted players and coaching and training staff with game preparations while aiding players and staff members with personal errands