Communications & Outreach Specialist

Digital & Media

Coordinates outreach, marketing, and environmental education. Responsible for implementing
educational programming, customer service, and web/social/print content

Responsible for short and long term marketing planning, event coordination, budgeting, and development of advertising & branding materials, while continuing role as graphic designer and digital manager.

?   Managed advertising and promotional budget
?   Responsible for planning and promoting events, concerts, group outings, and related activities
?   Attended industry and local networking events as representative of brand
?   Developed comprehensive short and long term marketing plans for product launches
?   Maintained yearly 20%+ growth in St. Ambrose Cellars tasting room revenue ($400,000 to $1,500,000 from 2018 through end of 2021)

Brand Marketing Director

Responsible for daily and long-term management of social media accounts, web presence, print
advertising design, tasting room materials, and general marketing duties.

?   Developed and implemented new eCommerce websites for St. Ambrose & Sleeping Bear Farms
?   Managed 400% increase in yearly web visitors to St. Ambrose Cellars from 2015 through 2021
?   Managed 155% increase in eCommerce sales for Sleeping Bear Farms from through 2021

Digital Marketing Manager

?   Conceived and designed all print marketing materials
?   Conceived and designed all print advertising materials
?   Conceived and designed all product labels, packaging, and point of sale materials

Lead Graphic Designer

Responsible for both daily and long-term management of web presence and functions, and managed web
marketing team for internal and client projects

Head of Search Marketing

Responsible for managing client Search Engine Optimization projects and managing the SEO team.

SEO Team Leader

Find out detailed information about Aaron Dexter, Communications & Outreach Specialist in Honor, MI

Aaron Dexter: Communications & Outreach Specialist in Honor, MI

Aaron Dexter

University of Michigan