Aaron Gomez:
Aaron Gomez
United States
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Summary
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Work experience
DAKINE
DIGITAL MARKETING MANAGER | 10/2021 - 06/2022
• Oversee performance marketing channels, budget and customer journey from acquisition to retention
• Lead paid search & social agency to success, averaging 7 (blended) ROAS from 3
• Brief & execut all email + SMS communications - campaigns & automations - welcome, post-purchase, win-back, sunset
• Work with team managers & community manager to leverage team riders for paid and organic ad placements
PELAGIC GEAR
DIGITAL MARKETING & ECOM MANAGER | 12/2019 - 09/2021
Manage ecommerce store & blog
• Manage paid marketing channels & agency relationships
• Deploy creative throughout customer touchpoints
OPKIX
DIGITAL & PARTNERSHIPS MANAGER | 09/2017 - 12/2019
• Oversee migration & build from Magento to Shopify
• Create and manage Amazon Store, integrations & ads
• Forecast & create paid ad budgets for search + social
• Email creation & automations
• Build social decks, manage organic social media accounts, community management
• Brand ambassador relations
• Bridge partnerships & execute contractual agreements
DVS SHOE COMPANY
DIGITAL MANAGER & SPORTS TEAM MANAGER | 09/2015 - 10/2019
Manage ecommerce store & blog
• Manage paid marketing channels with given budget
• Athlete Management - plan & execute team trips (surf, skate, snow & moto),
scout new talent & create contracts against given budget
• Maintain company vehicles - Mini van, Sprinter Van & 38' RV
• Plan & execute trade show logistics
FVS MEDIA
SOCIAL MEDIA CONSULTANT | 06/2014 - 08/2018
Manage organic social media accounts of professional athletes. Brands & events
Education history
Saddleback College
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