COPYWRITER & CONTENT MANAGER

Top Management

Progressive Content Strategist & Brand Manager: I create comprehensive content marketing campaigns that engage
audiences from the first touchpoint. These campaigns are designed to foster awareness, affinity, and loyalty.
Successful campaigns satisfy an audience's needs in their moment of need. As audiences move through
consideration stages and begin to develop powerful, fruitful, direct relationships with the brand, my campaigns reflect
this evolution. I form and maintain these deep, lasting relationships with strategically-diverse, innovative content that
garners awareness, inspires engagement, develops education, and enhances conversion and culture.

•   Identify brand DNA, distill brand promise, document content strategy & framework, create brand guidelines
•   Create content experiences for all targeted audiences & consideration stages: "see, think, do, evangelize"
•   Deliver omni-channel content strategy & supporting copy for product descriptions, catalog, web & email
•   Define workflows & content guidelines to ensure consistency in brand voice from season to season
•   Collaborate cross-functionally with design, sales, creative & marketing to craft compelling product stories
•   Ideate, storyboard, scout & produce seasonal photo & video shoots to support go-to market strategy

•   Audit existing brand & digital strategy to identify unmet opportunities for outreach & awareness
•   Develop creative concepts for brand & campaign direction to attract & connect with target audience
•   Write & edit content: creative briefs, blog & social posts, site & landing pages, emails, print collateral
•   Assemble, educate & manage teams of designers & writers to build & deliver brand campaigns
•   Develop & publish on-going content calendars designed to connect with brands' target audiences
•   Optimize websites to fix crawl errors, improve keyword strategy & increase performance in search results
CORE LIBRE DESIGN PROJECTS

RAEN: Product Segmentation, Website Redesign, SEO, 2015 Campaign Direction

• Re-optimize site to improve SERP performance & better connect with target audiences
• Develop creative & digital direction for 2015 campaigns to open brand up to more diverse audience


Tea of a Kind: R&D, Rebrand, Product Design, Campaign Direction

• Rebrand & redesign product to address new trends & consumers in the ready-to-drink tea category
• Communicate specific benefits of product at retail through engaging displays & on-shelf presence
• Assemble & train team of writers to support content marketing strategy for 2015 campaigns


British Customs: Brand DNA, Online Editing & Copy, Campaign Direction

• Redefine brand DNA to identify & engage new consumers within their category of interest
• Develop creative & digital content campaigns to better segment & target diverse consumer-base

DIGITAL & BRAND CONTENT STRATEGIST

Find out detailed information about Aaron Hurst, COPYWRITER & CONTENT MANAGER in Solana Beach, CA

Aaron Hurst: COPYWRITER & CONTENT MANAGER in Solana Beach, CA

Aaron Hurst

University of Alabama

University of Southern California