Tech

Senior Product Marketing Manager - Home Audio

Marketing & Sales

Marketing professional with over 15 years of experience in Consumer Electronics and Technology fields. Over my career, I’ve specialized in product marketing, business operations, P&L management, product development, public relations, new business and market development and strategic initiatives.  I also have extensive experience working with large global brands like Sony and Pioneer Electronics.

•	Created and led overall US market strategy
•	Collaborate with Tokyo product planning for features and product lines
•	Designed and executed product marketing strategy across all consumer touch points
•	Created product marketing strategy and led cross functional marketing teams to support products from launch to end of life 
•	Created and managed retail promotions across National, Regional and Club retailers
•	Guided product planning in key feature development
•	P&L management
•	Manage inventory levels and forecasting
•	Analyzed market and program data
•	Work with sales and business planning, setting monthly goals and product promotions
•	Negotiate and set fiscal budget, price and volume for US market for category
•	Category spokesperson 


New Business, Head Mount Display (Personal 3D Viewer), Network Multi-room
•	Created overall US market strategy
•	Led cross functional marketing team in new category launch for Personal 3D Viewer and Network Multi-room products
•	Introduced world’s first  high-definition wearable display
•	Guided Tokyo product planning on UI direction for HomeShare products
•	Led US development of iOS and Android app to control HomeShare products
•	Collaborate with Tokyo product planning for features and product lines
•	Designed and executed product market strategy, messaging and retail presentation


Product Marketing Manager - new business

AV Receivers, Network Multi-room, Speakers, Home Theater Systems, Legacy Components, Speakers
•	Created overall US market strategy
•	Provided direction on features, user interface (UI), out-of-box experience and packaging
•	Collaborate with Tokyo product planning for features and product lines
•	Design and executed product market strategy across all touchpoints
•	Led cross functional marketing team to support products from launch to end of life 
•	Created and managed retail promotions across National, Regional and Club retailers
•	P&L management
•	Manage inventory levels
•	Analyzed market and program data
•	Work with sales and business planning, setting monthly goals and product promotions
•	Negotiate and set fiscal budget, price and volume for US market for category
•	Category spokesperson


Product Marketing Manager Home Audio

•	Designed and implemented retail market strategy for all Sony Home Audio products
•	Developed retail merchandising and POP with retailers and retail team
•	Interfaced with Best Buy, Circuit City, Sears, Wal-mart and Costco merchandising teams for placement and execution
•	Collaborated with multiple product categories to create multi-product retail display


Project Manager - Home Audio

•	Responsible for all public relations strategy and activities for Home Audio and Home Video product categories which include; A/V receivers, home theater systems, packaged systems, DVD players and recorders, Blu-ray Disc, and custom installation products
•	Led product PR activities and strategy in victory of Blu-ray format 
•	Launched Sony’s first Blu-ray disc player for consumers
•	Manage budget and reporting
•	Responsible for all media relations activity 
•	Management of Public Relations Agency
•	Facilitated product reviews


Public Relations Manager

•	Responsible for all public relations strategy and activities for Home Electronics, Industrial Display, Business Solutions, and PRO DJ Divisions
•	Creation of public relations plan/strategy for fiscal year
•	Draft press releases
•	Responsible for all media activity for over 70 product SKU’s
•	Management of PR agencies
•	Manage product reviews
•	Wrote presentations
•	Work with industry trade press for each category
•	Manage sports related sponsorships for IRL, PGA, NCAA Football Bowl Games
•	Design product launch strategies


Public Relations Specialist

Find out detailed information about Aaron Levine, Senior Product Marketing Manager - Home Audio in San Diego, CA

Aaron Levine: Senior Product Marketing Manager - Home Audio in San Diego, CA

Aaron Levine

University of Arizona