Media Planner / Media Buyer

Administration & Clerical

Marketing
?   Email Marketing
?	Assisting Media Directors in all manners of media responsibility -
?   Programmatic
research, report generation, media order generation, media	Advertising
insertion orders and post-analysis.	?   Search Engine
Marketing
?	Responsible for being the primary buyer for all digital and social	?   Search Engine
campaigns for the entire media department.	Optimization
?   Retargeting
?	Involved in all strategic media planning and placement for	?   Pre-Roll Advertising
assigned roster, which include Burger King, Attorney General's	?   Instagram Advertising
?   Tag Management
Office, Macy's and Humana.	?   Google Analytics
?	Managed all media invoicing for assigned clients and media	?   Website Development/
Designs and Redesigns
department.	?   HTML

EXPERIENCED IN

?	Work closely with digital media planners, partners, ad operations,	?   Google DoubleClick for Publishers
and analytics team to execute and optimize campaigns.	?   Facebook Business
?	Input placements into DoubleClick Planning for social media and	Manager
?   The Trade Desk
programmatic display campaigns.	?   Google AdWords
?	Analyze digital media results, using both Excel pivot tables and	?   Google Tag Manager
?   Google DoubleClick
Tableau, to generate campaign reporting.	Campaign Manager
?   Ensighten
?   DSPs / DMPs

Remote  -  Programmatic Media Buyer

Marketplace
?   Tableau
SEPTEMBER 2017 - JULY 2018
?   JIRA
?	Develop strategies to achieve the given targets and acquire new
business in the assigned territories.
?	Develop new plans for promotion and advertising of clients'
brand in print, web formats and mobile web app.
?	Personally sold and managed largest advertiser account in newly
created magazine.

Executive

Increased portfolio of accounts from $100k per month to $170k
per month in six months.
?   Planned, purchased and monitored and/or refined direct response
media buys daily to client's cost per lead, cost per acquisition, call, and/or sale goals and income ratios if applicable.
?   Successfully manage, retain and report on 34 high touch
accounts, running multi-channel advertising campaigns across multiple ad serving platforms including banner display, search,	MOST RECENT ACHIEVEMENTS

social, programmatic, pre-roll and retargeting.
Increased Client Social Media Budget
?   Collaborated with other account specialists to prepare and deliver	by 57%: Reported, optimized and monthly programmatic account performance updates and	grew social lead generation
quarterly business reviews.	advertising budget from $200K per
year to $315K in one year for
?   Goaled on managing and retaining 80% of $175K monthly
company's largest real estate
recurring revenue month over month.	account.
?   Developed and trained account specialists on new account
Managed Entire Local Marketing for onboarding and internal programmatic buying process for	Largest Hearing Aid Client:
department.	Developed regional and local
marketing plans each quarter as well as a comprehensive Local Store

Senior Digital Account Specialist

opening plans.

?   Promoted into role after being named top producer as an account
manager (over $100,000 revenue generated) for the newly launched
digital direct advertising program, which included implementing

and selling banner display programmatic advertising, retargeting
and paid social marketing to senior mall marketing managers and regional mall marketing mall managers across the country.
?   Assisting in the day to day relationship building with integrated
demand partners, programmatic buyers and display partners, working closely alongside the manager of programming to assist in the implementation of site, search and contextual retargeting
campaigns.
?   Monitor, review and track and troubleshoot company paid media
calendar to ensure online social advertising campaign goals and specific client KPIs are being met or exceeded.

Paid Media Manager

Find out detailed information about Aaron Lovato, Media Planner / Media Buyer in Broomfield, CO

Aaron Lovato: Media Planner / Media Buyer in Broomfield, CO

Aaron Lovato

Metropolitan State University of Denver

University of Illinois at Urbana