DIRECTOR OF SALES

Top Management

Consistently surpassed top line sales quotas and EBIDA budgets over the past 5 years, with a current 38% YoY
increase in 2023.
•   Elevated bottom line profitability through effective contract negotiation, product training, and partner
management.
•   Led the region's top-ranked area sales team, driving revenue and KPI excellence, and innovated customer
engagement for a substantial 26% increase in new business bookings.
•   Enhanced forecast accuracy through effective weekly one on one meetings, ensuring team efficiency along with a
healthy 18-month pipeline.
•   Developed and nurtured a high-performing sales team, fostering growth through strategic guidance.
•   Established comprehensive annual business plans, budgets, and quotas for consistent YoY revenue growth, playing
a pivotal role in successfully rolling out new product offerings.
•   Drove results by setting clear sales objectives, accurate forecasting, and annual budget creation, maximizing
revenue potential through effective strategies for per-event growth, including upsell and cross-sell opportunities.
•   Created and presented insightful reports to senior management, focusing on performance and forecasting.
•   Actively participated in customer site visits, pre-planning meetings, and venue discussions, fostering collaboration
with vendors and other departments for a seamless client experience.
•   Delivered world-class service, cultivating relationships with customers, venue personnel, and supporting
departments.
•   Led training initiatives on company SOPs and new programs, ensuring full team compliance and buy in.
•   Stayed informed about new product/service offerings and emerging technology.

Developed sales program from the ground up including product offerings, minimums, period and quarterly
budgets, SWOT analysis, print and digital material and CRM software integration.
•   Increased sales revenue over previous year by creating and nurturing relationships with key accounts, providing
prompt sales orders and responses, delivering detailed contracts to simplify client experiences.
•   Expanded company and brand exposure by attending tradeshows, hosting local industry meetings, participating in monthly industry networking events and partnering with local visitor bureau to promote local tourism.
•   Collaborated with corporate marketing director to increase brand awareness.
•   Improved department efficiency by designing event tracking system and lead weekly event logistics meetings.
•   Led event team of 5 members, hosting weekly training and development, weekly sales meeting to review all aspects
of sales process and analyzed wins/losses for previous week.
•   Responsible for entire sales cycle that included initial contact, identifying customer needs and exploring
opportunities, develop client proposal based on specific needs, finalize contract and payment details, follow up with client following execution of event to ensure future business.



DIRECTOR  OF  SALES
497  Abbie  Way.  Costa  Mesa, CA  92627	(714)  697-1319	aaronrmaher@gmail.com

SALES MANAGER

Increased sales revenue by 32% by identifying opportunities in the market, restructuring sales department, creating
a weekly sales training program, maintaining existing client base and prospecting new business opportunities.
•   Responsible for all aspects of private event department including monthly budgets, contract negotiation, weekly
sales meetings, completion of RFPs, program creation, site inspections and financial reconciliation.
•   Improved department profitability by creating new contract minimums, implemented improved service standards
and adjusted product price points to align with industry standards.
•   Expanded company presence in community by participating in targeted marketing events and face to face
marketing plan for local businesses, attending quarterly industry trade shows and monthly industry networking
events.
•   Improved sales department efficiency through positive coaching, mentoring and weekly one on one meetings to build on strengths and improve weaknesses.
•   Received 5 Diamond Service Award by creating and implementing quarterly event staff training program to ensure
service level exceeded expectations.
•   Collaborated with corporate marketing team, company executives and operations team to create marketing
collateral, promotions and tradeshow material.

DIRECTOR OF EVENTS

•   Increased sales revenue by 43% by creating and implementing an effective Go To Market Strategy.
•   Improved sales team efficiency by creating productive sales procedures, analyzing detailed weekly sales reports and forecasting future sales.
•   Expanded venue awareness and revenue by developing strong relationships with our regular client base and acting
as a liaison for local top executives, visitor bureau, chamber of commerce and Concierge Association.
•   Coordinated all aspects of the sales department including strategic planning, budgeting, planning, contract
negotiation and site tours.
•   Developed strategic market segments by defining target client demographics and sales strategy.

•   Responsible for all aspects of private events from planning, execution, audio visual and reconciliation.
•   Consistently exceeded client expectations by conducting detailed site inspections and contract review sessions,
efficient and accurate event plans while producing successful events within target budget.
•   Managed 2 million dollars in client accounts and ensured repeat business by anticipating client needs throughout
event/meeting process including strategic planning, meeting program and execution of event.
•   Improved venue efficiency and profitability by leading weekly operations meeting with operations team to ensure
seamless execution of events, meetings and shows.
•   Raised staff service quality by designing and implementing an effective training program for a team of 25 team
members.


497  Abbie  Way.  Costa  Mesa, CA  92627497  Abbie  Way.  Costa  Mesa, CA  92627(714)  697-1319aaronrmaher@gmail.com

LOGISTICS MANAGER

Find out detailed information about Aaron Maher, DIRECTOR OF SALES in Mesa, CA

Aaron Maher: DIRECTOR OF SALES in Mesa, CA

Aaron Maher

CALIFORNIA STATE UNIVERSITY