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Business Development Manager

Accounting & Finance

Experienced Business Development Manager with a demonstrated history of working in the professional services industry. Skilled in Market Development Strategy, Account Based Marketing, and Strategic Partnerships. Strong business development professional with a Bachelor of Arts (B.A.) focused in Communication from Boston College. 

Leads business development and marketing strategy and activities that drive positive brand recognition and revenue growth for DLA Piper across the Chicago market.

Manages strategic partnerships with high-profile, market-moving organizations to drive branding and business development initiatives on behalf of the Chicago office, local practice groups, and individual attorneys.

Executes events in support of business development initiatives across local practice groups.

Collaborates closely with the Office Managing Partners to manage the office marketing budget and deliver ROI analysis for campaigns and sponsorships.

Executed an overarching account-based marketing (ABM) approach to engage and drive revenue directly with targeted accounts/clients through relationships-building, revenue-generating and brand-building activities and programs in local markets in the Midwest region.

Operated in tandem with the firm's Sponsorship Marketing team to develop and execute a multi-pronged marketing campaign for the Chicago Cubs' postseason, focused on game day hospitality, social media activity, and employee engagement, which directly impacted $100,000 worth of revenue. Managed the postseason ticket grid, working with Sponsorship and local stakeholders to identify and manage attendees from client program accounts.

Oversaw all event operations and logistics for a six-part training program focused on Mergers & Acquisitions in Cleveland, OH to generate goodwill and develop relationships with local private equity, investment banking, and law firms in the market.

Account Marketing Senior Associate

Worked to ensure the successful and effective execution of marketing campaigns and programs throughout the four market territories in the Central region, developing and maintaining strong relationships with local leadership and stakeholders.

Maintained budget stewardship by reconciling and analyzing a multi-million dollar budget for the Texoma market territory throughout FY 2017.

Supported the management of the firm's participation in the 2016 Republican National Convention in Cleveland, OH, including overseeing and executing a VIP, C-Suite client event with renowned political commentator Dr. Larry Sabato.

Managed the firm's VIP hospitality presence at the 2016 U.S. Open at Oakmont Country Club in Pittsburgh, PA, working closely with local stakeholders to provide a high-level experience for clients and targets, as well as acting as the main point of contact for attendees throughout the tournament.

Organized and executed all aspects of an elite, client-facing event celebrating the launch of the firm's Pittsburgh, PA office in April 2017 at Heinz Field, developing strong project management skills by working with and managing multiple internal and external vendors and stakeholders (procurement, design, digital, catering, venue, parking, A/V, photographer, Steelers' alum, partner group, etc.), as well as solely managing and maintaining a substantial event budget.

Regional Marketing Associate

The Chicago Sports Commission recruits and supports high-profile, major sporting events that generate economic impact and positive exposure for the city of Chicago, such as the Big Ten Men's Basketball Tournament, ITU World Triathlon, and the NFL Draft.

Handled client and partner relations for CSC, including assisting in any pre-event logistics (hosting site visits, coordinating transportation, planning production meetings and ancillary events, running point for volunteers, managing VIPs and VIP hospitality, etc.).

Executive Operations & Business Development Coordinator

Find out detailed information about Abbey Canning, Business Development Manager in Chicago, IL

Abbey Canning: Business Development Manager in Chicago, IL

Abbey Canning