Abbey Dulany: Marketing in san diego, California

Identifying and coordinating monthly projects to improve team efficiency. Creating online articles to increase website traffic and customer success. Developing onboarding resources and trainings for new team members.

Created compelling content for social media, fostering engagement through cross-departmental collaboration, and measuring success with a 7% increase in reach alongside a 60% surge in digital performance metrics. Orchestrated impactful event activations, partnering with content creators to establish a high returning customer rate that significantly bolstered brand loyalty. Managed the website FAQs and Help Center, ensuring a seamless and user-centric customer experience that contributed to heightened satisfaction and engagement. Oversaw a multi-platform customer service operation, maintaining a 90% satisfaction rate while adeptly handling 15,000 customer emails, consistently upholding the brand's voice and values. Designed and implemented comprehensive onboarding training for a 3-4 member Customer Service team, streamlining new hire training processes for increased operational efficiency and role success. Actively supervised and mentored team members through the development of training initiatives, providing ongoing support to seamlessly integrate skills and knowledge into their respective roles.

Delivered exceptional B2C and B2B client services across email, phone, and social platforms, achieving a high customer satisfaction and retention rate. Ran the outdoor professional program, overseeing applications from military groups, outdoor businesses, and nonprofit organizations, while coordinating bulk orders for large groups and companies. Successfully processed large orders to drive sales growth, leading to $1 million in revenue and a 10% customer retention rate. Collaborated with the Director of Operations to strategically plan lifetime warranty management, inventory control, and demand forecasting activities.

B2C client services on multiple communication platforms (email, phone, social). Manage community engagement via the website and social platforms. Streamline lifetime warranty inventory management and forecasting.